Zannie Voss PhD

Selected Publications

• Voss, Glenn B. and Zannie Giraud Voss (2009), "Competitive Density and the Customer Acquisition-Retention Tradeoff," Journal of Marketing, 72 (6), 3-18.
• D'Astous, A., Z. G. Voss, F. Colbert, A. Carù, M. Caldwell, F. Courvoisier (2008), "Product-Country Images in the Arts: A Multicountry Study," International Marketing Review, 25 (4), 379-403.
• Voss, Glenn B., Deepak Sirdeshmukh, & Zannie Giraud Voss (2008), "The Effects of Slack Resources and Environmental Threat on Product Exploration and Exploitation," Academy of Management Journal, 51 (1), 147-164. Featured in "Cut Me Some Slack: To Exploit or Explore Competencies," The Economist's Executive Briefing, January 2008.
• "Theatre Facts 2006: A Report on Practices and Performances in the American Nonprofit Theatre," Proprietary Report published by Theatre Communications Group, 2007, with G. B. Voss, C. Shuff and I. Rose.
• "Organizational Identity and Firm Perfomance: What Happens When Leaders Disagree About ‘Who We Are'?" Organization Science, 2006, 17 (6), 741-755, with D. M. Cable and G. B. Voss.
• "Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry," Journal of Marketing Research, 2006, 43 (2), 296-302, with G. B. Voss and M. M. Montoya-Weiss.
• "How Sex Differences in Perceptions Influence Customer Satisfaction: A Study of Theatre Audiences." Marketing Theory, 2006, 6 (2), 201-221, with V. Cova.
• "An Empirical Examination of the Complex Relationships Between Entrepreneurial Orientation and Stakeholder Support," European Journal of Marketing, 2005, 39 (9/10), 1132-1150, with G. B. Voss and C. Moorman.
• "Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres," Organization Science, 2000, (May/June), 330-347, with G. B. Voss and D. M. Cable.
• "Strategic Orientation and Firm Performance in an Artistic Environment," Journal of Marketing, 2000, 64 (January), 67-83, with G. B. Voss.

Editorial Board

• International Journal of Arts Management

Ad-Hoc Reviewer

• Journal of Marketing
• Organization Science
• Journal of Nonprofit and Voluntary Sector Marketing
• Journal of Nonprofit and Public Sector Marketing
• Academy of Management Journal
• Journal of Services Research