Recent Publications

  • "Inferring Latent Brand Dependencies”,Journal of Marketing Research, co-authored with Ulf Bockenholt (February 2000), 37, pp. 72-87.
  • "Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables,"Journal of Marketing Research,co-authored with Kalidas Ashok and Sophie Yuan (February 2002), pp. 31-46.
  • "Understanding the Role of Brand-Specific Associations and General Brand Impressions in Customer-Based Brand Equity,"Journal of Marketing Research, co-authored with Thomas J. Madden, Amna Kirmani and Soumen Mukherjee (November 2001), pp. 415-30.
  • "Intelligent Data Mining for Customer Relationship Management,"Australian Journal of Intelligent Information Processing Systems, co-authored with K.W. Wong, B. Griner, and T.D. Gedeon (Autumn/Winter 2001), 7, pp 64-71.
  • "Inferring Latent Brand Dependencies,"Journal of Marketing Research, co-authored with Ulf Bockenholt (February 2000), 37, pp. 72-87.

Books

  • "Essentials of Marketing Research", (with T. Madden and N. Firtle), Homewood, IL: Irwin, 1993.
  • "Marketing Research in a Marketing Environment", (with T. Madden and N. Firtle), Homewood, IL: Irwin, Third Edition, 1993.
  • "Multivariate Analysis: Methods and Applications", (with M. Goldstein), New York: John Wiley and Sons, Inc., 1984. Second Edition in preparation.
  • "Discrete Discriminant Analysis", (with M. Goldstein), New York: John Wiley and Sons, Inc., 1978.

Editorial Boards

  • Journal of Marketing Research
  • Marketing Letters

 

 


Folder # of Folders # of Documents  
Vita 0 1
Showing 1 result.