- Sanjiv Erat and Sreekumar R. Bhaskaran. 2012, "Consumer Mental Accounts & Implications to Selling Base-Products and Addons.", forthcoming in Marketing Science.
- Sreekumar R. Bhaskaran and Karthik Ramachandran 2011, "Managing Technology Selection and Development Risk in Competitive Environments.", POMS 20(4) 541-555.
- Sreekumar Bhaskaran, Karthik Ramachandran and John Semple. 2010, "A Dynamic Inventory Model with the Right of Refusal", Management Science 56(12) 2265-2281.
- Sreekumar R. Bhaskaran and Stephen M. Gilbert. 2009, "Implications of Channel Structure for Leasing or Selling Durable Goods", Marketing Science 28(5) 918-934.
- Sreekumar R. Bhaskaran and Vish V. Krishnan. 2009, "Effort, Revenue, and Cost-Sharing Mechanisms for Collaborative New Product Development.", Management Science 55(7) 1152-1169.
- Sreekumar R. Bhaskaran and Stephen M. Gilbert. 2005, "Selling and Leasing Strategies for Durable Goods with Complementary Products.", Management Science 51(8) 1278-1290.
Research in Review
- Sreekumar R. Bhaskaran, Ankur Goel and Karthik Ramachandran (2010), "Managing Product Transitions under Technology Uncertainty", under resubmission.
- Sreekumar R. Bhaskaran and Bob Puelz (2010), "Insurance Claim Operations: The Role of Economic Incentives.", Cox School of Business Working Paper Series.
- Sreekumar R. Bhaskaran and Vish V. Krishnan (2009) "Integrated Product Development and Portfolio Design", Cox School of Business Working Paper Series.
- Sreekumar R. Bhaskaran and Stephen M. Gilbert (2010), "Implications of Product Lifecycle and Channel Structure Upon Optimal Investment in Durability", Cox School of Business Working Paper Series.