Selected Publications
- "Marketing", Tenth Edition, Burr Ridge, IL: Irwin/McGraw Hill, 2011, with E. Berkowitz, C. W. Rudelius, and S. Hartley. Foreign language translations: French, Spanish, Portuguese, Italian, Russian, Polish, Chinese, Ukrainian.
- "Strategic Marketing Problems: Cases and Comments," Twelfth Edition, Upper Saddle River, NJ: Prentice-Hall, Inc., 2010, with R. Peterson. Foreign language translations: Chinese and Portuguese.
- "Marketing: Seventh Canadian Edition", Toronto: McGraw Hill-Ryerson, 2009, with C. W. Rudelius, S. Hartley and F. Crane.
- "Marketing Mix Decisions: New Perspectives and Practices," Chicago: American Marketing Association, 2008, with R. O'Regan.
- "Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Involvement," Journal of Marketing, October 2006, with D. Howard.
- "Strategic Marketing and the Chief Marketing Officer," Journal of Marketing , October 2005.
Editorial Boards
- Journal of Marketing, 1982- 1999
- Journal of Marketing Research, 1982- 1990
- Journal of the Academy of Marketing Science, 1991- 2002
- Journal of Strategic Marketing, 1999- present
- Journal of Retailing, 1985- present
- Marketing Letters: A Journal of Research in Marketing, 1989- 1999
- Journal of Business & Industrial Marketing, 1985- present
- V.P. of Publications for: American Marketing Association, 1991- 1994
- Editor for: Journal of Marketing, 1988- 1990
