Selected Publications

• "Marketing", Tenth Edition, Burr Ridge, IL: Irwin/McGraw Hill, 2011, with E. Berkowitz, C. W. Rudelius, and S. Hartley.  Foreign language translations: French, Spanish, Portuguese, Italian, Russian, Polish, Chinese, Ukrainian.
• "Strategic Marketing Problems:  Cases and Comments," Twelfth Edition, Upper Saddle River, NJ:  Prentice-Hall, Inc., 2010, with R. Peterson.  Foreign language translations:  Chinese and Portuguese.
• "Marketing: Seventh Canadian Edition", Toronto:  McGraw Hill-Ryerson, 2009, with C. W. Rudelius, S. Hartley and F. Crane.
• "Marketing Mix Decisions:  New Perspectives and Practices," Chicago: American Marketing Association, 2008, with R. O'Regan.
• "Broadening the Scope of Reference Price Advertising Research:  A Field Study of Consumer Involvement," Journal of Marketing, October 2006, with D. Howard.
• "Strategic Marketing and the Chief Marketing Officer," Journal of Marketing , October 2005.

Editorial Boards

• Journal of Marketing, 1982- 1999
• Journal of Marketing Research, 1982- 1990
• Journal of the Academy of Marketing Science, 1991- 2002
• Journal of Strategic Marketing, 1999- present
• Journal of Retailing, 1985- present
• Marketing Letters: A Journal of Research in Marketing, 1989- 1999
• Journal of Business & Industrial Marketing, 1985- present
• V.P. of Publications for: American Marketing Association, 1991- 1994
• Editor for: Journal of Marketing, 1988- 1990