Selected Recent Publications

• “Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models.” Marketing Science, 28 (4), 759-781.
• “Empirical Generalizations on Price Promotions and Private Labels,” contributions in Empirical Generalizations about Marketing Impact, Marketing Science Institute, Boston, MA (pp. 58-67).
• “There is Nothing More Practical than the Practice of Theory: What Practitioners Think about Theoretical Results on National Brand – Store Brand Competition,”Marketing Science Institute Special Report No. 08-209 (November). 
• “Private Label Marketing Strategies in Packaged Goods; Management Beliefs and Research Insights,” Marketing Science Institute Working Paper No. 06-108 (June). 
• “Succeeding in the Big Middle through Technology,” Journal of Retailing, 2005, 81(2), 107-111, with A. Parasuraman.
• “A Field Study Comparing Online and Offline Data Collection Methods for Identifying Product Attribute Preferences Using Conjoint Analysis,” Journal of Business Research, 2005, 58 (May), 602-610, with Roger Kerin and William Cron. 
• “Retail Competition,” invited book chapter in Retailing in the 21st Century, 2005, Springer, Heidelberg: Germany , pp. 193-210, with Edward Fox. 
• "Measuring National Brands’ Equity over Store Brands,” Review of Marketing Science, 2003, 1 (2), 1-26.
• "The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects," Journal of Marketing Research, 2002, 39 (August), 379-386, with V. Srinivasan. 
• "Does Manufacturer Advertising Suppress or Stimulate Retail Price Promotion? Analytical Model and Empirical Analysis," Journal of Retailing, 2002, 78 (4), 253-263, with Gerard Tellis. 
• "Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations", Marketing Science, 1999, 18(1), 23-41, with V. Srinivasan and Doyle Kim.

Editorial Boards 

• Journal of Retailing
• Marketing Science (Ad-hoc Area Editor)
• Review of Marketing Science
• Journal of Modeling in Management

Ad-Hoc Reviewer

• Journal of Marketing
• Journal of Marketing Research
• Management Science
• Journal of the Academy of Marketing Science
• Decision Science
• Sloan Management Review 
• and several others