Marketing Department

Concentration in Marketing – 16 credit hours

Requirements   

Core courses not included in the 16-hour total: 

• ACCT 6205    Managerial Accounting I
• MKTG 6201   Marketing Management

Foundation Courses (Required 6 hours):

• MKTG 6204    Consumer Behavior
• MKTG 6205    Customer Insights and Marketing Intelligence
• MKTG 6206    Marketing Management Implementation 

Plus 10 hours of marketing functions and topics courses with a minimum of 4 hours from the functions list.

Functions Courses (Minimum of 4 hours):

• MKTG 6212    Advanced Communication Management
• MKTG 6214    Advanced Pricing Management
• MKTG 6215    Advanced Product and Brand Management
• MKTG 6218    Advanced Sales and Ditribution Management

Topics Courses:

• MKTG 6222    New Product Development
• MKTG 6223    Understanding What Customers Value
• MKTG 6224    Marketing Research
• MKTG 6225    Retailer Behavior and Sales Promotion
• MKTG 6226    Marketing Strategy
• MKTG 6227    Global Marketing Management
• MKTG 6229    Database Marketing
• MKTG 6230    Customer Loyalty Management
• MKTG 6232    Digital and Social Media Marketing
• MKTG 6233    Nonprofit Marketing Strategy

___________________________________________________

Minor in Marketing – 10 credit hours

Requirements    

Core courses not included in the 10-hour total:

• ACCT 6205    Managerial Accounting I 
• MKTG 6201   Marketing Management

Foundation Courses (Required 4 hours):

• MKTG 6204    Consumer Behavior
• MKTG 6205    Customer Insights and Marketing Intelligence
• MKTG 6206    Marketing Management Implementation 

Plus 6 hours of marketing functions and topics courses

• MKTG 6212    Advanced Communication Management
• MKTG 6214    Advanced Pricing Management
• MKTG 6215    Advanced Product and Brand Management
• MKTG 6218    Advanced Sales and Distribution Management
• MKTG 6222    New Product Development
• MKTG 6223    Understanding What Customers Value
• MKTG 6224    Marketing Research
• MKTG 6225    Retailer Behavior and Sales Promotion
• MKTG 6226    Marketing Strategy
• MKTG 6227    Global Marketing Management
• MKTG 6229    Database Marketing
• MKTG 6230    Customer Loyalty Management
• MKTG 6232    Digital an dSocial Media Marketing
• MKTG 6233    Nonprofit Marketing Strategy