JOURNAL PUBLICATIONS:

  • Berger, Jonah and Morgan K. Ward (2010) "Subtle Signals of Inconspicuous Consumption," Journal of Consumer Research, 37 (4), 555-69.
    - Lead Article
  • Ward, Morgan and Susan M. Broniarczyk (2011) "It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness," Journal of Consumer Research, Forthcoming.


WORKING PAPERS OR WORK UNDER REVIEW:

  • Ward, Morgan K., Joseph K. Goodman and Julie R. Irwin, "The Same Old Song: The Power of Familiarity in Music Choice" Under Review
  • Ward, Morgan and Susan M. Broniarczyk "Ask and You Shall (Not) Receive: Relationship Signaling Results in Registry Rejection and Worse Gift Choices"
  • Ward, Morgan and Darren Dahl, "Being Mean to Keep ‘Em Keen"
  • Ward, Morgan and Susan M. Broniarczyk "You Do You Think I Am? The Relational Impact of Bad Gift Choices"

CONFERENCE PRESENTATIONS:

  • Morgan Ward (with Susan M. Broniarczyk), "Ask and You Shall (Not) Receive: Relationship Signaling Results in Registry Rejection and Worse Gift Choices", presented 2010 meetings of Association of Consumer Research, October  7th  - October 10th . 
  • Morgan Ward (with Jonah Berger), "Subtle Signs of Inconspicuous Consumption", presented 2009 Haring Symposium, March 6 – March 7th, Bloomington, IN. 
  • Morgan Ward (with Jonah Berger), "Subtle Signs of Inconspicuous Consumption", presented 2008 meetings of Association of Consumer Research, October 24 – October  26th, San Francisco, CA.  
  • Morgan Ward (with Julie R. Irwin), "Perceptions of Lucky Leaders in Unethical Business Contexts", poster presented 2008 meetings of Society of Consumer Psychology, February 21– February 23rd, New Orleans, LA.
  • Morgan Ward (with Julie R. Irwin), "Perceptions of Lucky Leaders in Unethical Business Contexts", poster presented 2007 meetings of Association of Consumer Research, October 26 – October  28th, Memphis, TN.
  • Morgan Ward (with Julie R. Irwin), "The Kick ‘Em While He's Down Effect" poster presented March 2007 at University of Houston Doctoral Symposium.
  • Morgan Ward, "Scarcity: Consumers' Responses to Attributions of Constrained  Supply vs. Excessive Demand"  presented at the 2006 meetings of Poster presented at the 2006 meetings of Association of Consumer Research, September 29 – October 1, Orlando, Florida. 
  • Morgan Ward (with Julie R. Irwin and Joseph K. Goodwin), "I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music." Talk presented at the 2006 meetings of Society for Consumer Psychology, February 9 - 12, Miami, Florida.
  • Morgan Ward (with Julie R. Irwin and Joseph K. Goodwin), "I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music." Poster presented at the 2005 meetings of Society for Judgment and Decision Making, November 11 – 14, Toronto, Canada. 
  • Morgan Ward (with Julie R. Irwin and Joseph K. Goodwin), "I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music." Poster presented at the 2005 meetings of Association of Consumer Research, September 30 – October 2, San Antonio, Texas.

 

 


Folder # of Folders # of Documents  
Syllabus
Subfolders: Fall 2013, Spring 2013
2 3
Vita 0 1
Showing 2 results.