The Master of Science in Business Analytics (MSBA) degree program at SMU Cox provides students with the expertise and specialized skills employers in business intelligence, IT, data mining, marketing, operations and consulting fields are demanding now. In the past, companies have focused on reporting, data management and business intelligence. Business Analytics goes beyond the traditional data, BI and reporting environments and focuses on how to better analyze your business using information to gain insight to the business. It extends data management and business intelligence (data warehousing) to enable the management of big data, and combines it with data analytics and business information to analyze consumer behavior, web site data, marketing data and even to perform predictive analytics. The broad and intensive curriculum across a range of management disciplines and functions explores the latest methods of translating data into relevant information for decision-makers. In just one year, the MSBA program provides students with a business analytics degree and prepares students to launch successful careers in the burgeoning field of business analytics from business analysts, data analysts, marketing analysts, financial analysts, data base and data warehouse architects to data scientists.
Big Data is Booming
Across all industries, firms today capture and maintain enormous amounts of individual-level data on their customers and prospects. This has led to a vast increase in data resources available—and a high demand for professionals who can translate technical data into actionable insights.
With big data, firms can react in real-time to customize product and service offerings, if they have the highly specialized talent trained to leverage this increased complexity. SMU Cox recognized this high-growth and high-reward career path when we developed the MSBA program for those interested in solving today’s business challenges using big data. In fact, 85 percent of the positions in the field of business analytics require an advanced degree, with 75 percent listing an MS degree as an educational requirement for a career in the field. Graduates of the Cox MSBA program will be well poised to take advantage of these increasing opportunities.