The quality of an academic program is only as good as the quality of students it produces. At SMU-Cox marketing department, we try to attract the students that are most suited for a successful marketing career. Of course students self select to major in marketing or other fields. “Is marketing right for me?” is a question students should ask themselves when deciding whether to choose marketing as a major and career. The answer to the question lies in the converse question, “Are you right for marketing?”
There are many personality traits that can be attributed to success in marketing, depending on the nature of marketing job and the industry (Click here for a list). But there are two common characteristics associated with most successful marketers – customer orientation and willingness to learn and work hard. Both these characteristics stem from the fact that most marketing jobs are often entrepreneurial in nature and marketing performances are measurable. At Cox-marketing, we take people interested in marketing and give them the necessary skill set and imbibe in them traits such as team work and creative thinking through our rigorous curriculum.
Each year, we present awards to six marketing majors, who are graduating seniors, to recognize their excellent academic performance and their contribution to university and the community. Click here for a list of recent award winners.
