Students pursuing an MBA gravitate toward marketing for various reasons. Some students may have obtained a major in marketing in their undergraduate degree and/or worked in the marketing field. For them, an MBA in marketing is an opportunity to advance their prospects – for example, moving from a brand assistant to a brand manager or a junior analyst to a senior consultant. Other students may major in marketing to switch careers from engineering, operations, IT, finance, or other fields.
In 2010, the Cox marketing department has instituted five scholarships of $10,000 each year to support bright entering MBA students who wish to major in marketing
