Financial Times (2012) ranked the SMU Cox marketing department #6 in the world on MBA teaching. At Cox-marketing, we try to practice what we preach -- customer satisfaction is key! But in the academic profession, students are both products and customers. As products, students have to be molded so that they add value to the end-users of their knowledge and skills – the employers. At Cox-Marketing, we achieve this goal through our courses which are rigorous, relevant, and encourage team work as well as independent thinking. As customers, students have to be cared for and their educational needs attended to. Our faculty excel in providing the right kind of environment for students to be their best though lectures, case discussions, face-to-face meetings, mentoring, and simply being there when they need them. The doors of Cox marketing faculty are open to meet student needs. It is not surprising that each year, Cox marketing faculty receive many teaching excellence awards.
