At Cox-Marketing, our curriculum is designed to provide the right blend of breadth and depth in many different functions of marketing so that students are in the best position to obtain jobs in the field of their choice. Our curriculum has been significantly revised recently and is one of the few MBA marketing programs in the U.S. with a hierarchical, structured curriculum.
The starting point is MKTG6201 – Marketing Management. This core course is the best point to find out if marketing is right for the students. Those who major in marketing will then take three foundation courses to equip them with basic concepts, tools, and procedures. Then they can take at least two of four functional courses related to the 4 P’s of marketing – Product, Price, Place, and Promotion. Students then have a range of elective courses to choose from to cater to their specific interests and career pursuits.
What it takes for an MBA Concentration in Marketing
16 credit hours in addition to MBA core
Requirements:
ACCT 6205 Managerial Accounting I (core course curriculum.)
MKTG 6201 Marketing Management (core course curriculum)
Plus six (6) hours of Marketing Foundation courses:
MKTG 6204 Consumer Behavior (previously 6214)
MKTG 6205 Customer Insights and Market Intelligence (new)
MKTG 6206 Marketing Management Implementation (new)
Plus four (4) hours of Marketing Functions courses from the list below:
MKTG 6212 Advanced Communication Management (previously 6221)
MKTG 6214 Advanced Pricing Management (new)
MKTG 6215 Advanced Product & Brand Management
MKTG 6218 Advanced Sales & Distribution Management
Plus six (6) hours of Marketing Topics courses from the list below
MKTG 6222 New Product Development
MKTG 6223 Understanding What Customers Value
MKTG 6224 Marketing Research
MKTG 6225 Retailer Behavior and Sales Promotion
MKTG 6226 Marketing Strategy
MKTG 6227 Global Marketing Management
MKTG 6229 Database Marketing
MKTG 6230 Customer Loyalty Management
MKTG 6233 Nonprofit Marketing Strategy
Notes:
(1) It is strongly recommended that students take the Foundation courses before taking the Functional and Topics courses. But it is not necessary that they do so.
(2) Any course from the Marketing Functions list beyond the required four (4) hours may be substituted for a course from the Marketing Topics list.
(3) The following course may be taken as an unrestricted elective but will not count for marketing concentration credit: MKTG 6241-- Sports Marketing and Management (previously MKTG 6231 Sports Marketing).
