At Cox-Marketing, our curriculum is designed to provide broad exposure to many different functions of marketing so that students are in the best position to obtain jobs in the field of their choice. The starting point is MKTG3340 – Fundamentals of Marketing core class. This is the best point to find out if marketing is right for the students. Those wishing to major in marketing then take two foundation courses – consumer behavior and marketing research to hone their behavioral and analytical skills. They then have a range of elective courses that comprise of functional pillar courses related to marketing mix and several proficiency courses that enables the students to specialize in areas such as retailing and sports marketing. The curriculum culminates with a capstone course – Marketing Management – that puts it all together through several current real-world cases. A recent addition to our marketing curriculum is the internship course that requires all marketing majors to have a marketing experience in a for-profit or non-profit company for at least 100 hours. We believe this requirement will give a major boost to the students’ credentials and improve their job prospects.
What it takes to Major in Marketing
Sixteen credit hours in marketing, beyond the three-hour core requirement of MKTG 3340 to be composed of the following:
1. Ten-hour Marketing core:*
MKTG 3342 Marketing Research
MKTG 3343 Consumer Behavior
MKTG 5341 Marketing Management
MKTG 5150 Marketing Internship
2. Six Marketing elective hours selected from the following:
MKTG 3344 Integrated Communication Advertising Management
MKTG 3345 Sales and Distribution Management
MKTG 3346 Retailing
MKTG 3348 International Marketing
MKTG 3349 Product and Brand Management
MKTG 4341 Marketing Implementation and Control
MKTG 4345 Sports Marketing
MKTG 5345 Honors Marketing Practicum
3. Three business elective hours
