The department first imparts marketing knowledge to students through its coursework. Then, the students enroll in a mandatory internship program to gain real-world experience and increase their marketability to potential employers. The departments facilitates the internship process through a faculty advisor who helps students get an internship and monitors their progress. Some of these internships may lead to full-time positions. The career and placement department at SMU and Cox then work with the students to enable them to find the jobs that they desire through the MustangTrak system and in many other ways.
In marketing, employers seek candidates with both analytical and creative problem-solving skills. They hire our graduates in many positions including: Brand manager, account executive, marketing analyst, sales reps and managers, and retail buyers.
Some key marketing positions are listed below:
- Brand Manager
- Marketing Research Analyst
- Assistant Account Executive
- Sales Representative
- Assistant Retail Buyer
