SMU Cox Faculty Experts: Marketing/Consumer Behavior

Area of Expertise Expert
AdvertisingTom Barry
Judith Foxman
Daniel Howard
Amna Kirmani
Aging & Consumer ChoiceTom Barry
Assortment ManagementEd Fox
Brand ManagementJudith Foxman
Roger Kerin
Channels of DistributionEd Fox
Consumer BehaviorWilliam Dillon
Daniel Howard
Amna Kirmani
High TechnologyRichard Briesch
International MarketingAmna Kirmani
Market StrategyRoger Kerin
Tassu Shervani
Marketing Decision-MakingEd Fox
Marketing GeneralizationsRaj Sethuraman
Marketing ManagementTom Barry
Marketing ModelsWilliam Dillon
Marketing ResearchWilliam Dillon
Daniel Howard
Roger Kerin
National Brand vs. Store Brand Competition Raj Sethuraman
New ProductsJudith Foxman
Price & Advertising StrategiesRichard Briesch
Amna Kirmani
Raj Sethuraman
Product DevelopmentWilliam Dillon
Product ManagementRoger Kerin
PromotionsRichard Briesch
Raj Sethuraman
Retail Marketing IssuesDaniel Howard
Ed Fox
Statistical AnalysisWilliam Dillon
Richard Briesch
Ed Fox
Raj Sethuraman
Strategic MarketingTom Barry
Roger Kerin
Raj Sethuraman
Tassu Shervani