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The Cox School has more than a dozen specialized centers and institutes to enhance your knowledge in a focused area while networking with practitioners and leaders in the fields of energy, entrepreneurship, real estate, retailing, global markets and more.
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The Cox Advantage
Why choose Cox?
Cox brings talented, motivated students together with a premier faculty in a unique environment -small enough for collegiality and large enough
for world-class resources. As you compare the options for your undergraduate or advanced education, consider the advantages that set us apart:
Dallas Campus
Digital Innovation: Auto Industry Evolves its Material and Organizational Infrastructure
The frontiers of digital innovation are vast. And the ride into the great unknown of digital innovation can be fraught with challenges. The auto industry is a highly competitive market where digital innovation plays an important role in each player’s strategic differentiation. New research by SMU Cox Information Technology Professor Ulrike Schultze and Ph. D. student Lena Hylving (at Viktoria Swedish ICT, in Gothenburg, Sweden) offers insight into some of the challenges faced and overcome by an auto manufacturer searching for competitive advantage as cars sport more digital features. More »
The Undying Radio: Familiarity Breeds Content
Are you tired of hearing Taylor Swift's familiar "You Belong with Me" played over and over again? Or are you part of the cool set of music listeners, identifying the next great hit or indie band on the rise? Many music listeners, especially the younger generations, want to perceive themselves as listening to cool music. But new research by SMU Cox Marketing Professor Morgan Ward and co-authors says otherwise when it comes to real choices. The tension between the novel and the familiar leads to interesting insights for marketers. The research offers lessons about how actual behavior trumps media portrayals of consumers' perennial desire for the novel. More »
Nationally Ranked
You’ll have the opportunity to interact regularly with business leaders and practitioners through speaker series, internships and mentoring programs.
The Cox School is an integral part of DFW—the nation's leader in job growth. You’ll reap the benefits of that partnership in countless ways.