SMU Cox e-Newsletter
Spring 2010
Run for a Cause - SMU Cox Teams Up to Benefit Local Children's Hospital
For the challenge, corporate relay teams consisting of five persons each participated in the full marathon relay. Winning relay teams in a variety of categories shared a purse of more than $30,000 in prize money, which was given directly to Texas Scottish Rite Hospital for Children. Texas Scottish Rite Hospital for Children is one of the nation's leading pediatric centers for the treatment of orthopedic conditions. There is no charge to patient families for treatment at the hospital.
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Bill Darnell (BBA 1998) After losing an infant son to SIDS, Bill Darnell put his successful entrepreneurial venture on hold to found SIDS America (www.sidsamerica.org). SIDS America is dedicated to bringing hope, help and healing to families who have experienced the death of a child through SIDS by offering an array of support and services. Continue Reading 
David Croson How do you increase your odds of keeping your New Year’s resolutions? Make more than one and give yourself credit for what you achieve, rather than focusing on what you don’t. According to research, only 37 percent of people keep their resolutions until February. Increase the odds by 243 percent by making five resolutions instead of just one. Continue Reading
Maria Minniti New research takes stock of what has been learned so far about female entrepreneurship, and what more needs to be done. Maria Minniti, SMU Cox, shows that studying women entrepreneurs sheds light on entrepreneurship and wealth creation, employment choices, human capital, labor market dynamics, family dynamics and employment, business creation and peace, to name a few. Continue Reading
Tom Barry Marketing to seniors is big business as those 65-years and older nearly doubles in size in the U.S. by 2030. Yet Japan is aging faster than any other country. New research about segmenting Japanese seniors, co-authored by Tom Barry of SMU Cox, reveals that chronological age is not the best metric to use in segmenting this group. Continue Reading
The American Airlines Global Leadership Program (AAGLP) celebrates its 11th year with visits to Vietnam, Tokyo and Korea. The AAGLP is a year-long experience for all full-time Cox MBA students, culminating in a two-week trip to different regions throughout world and a symposium upon their return to campus. In 2009, four groups of students traveled to Europe, China (also Taiwan) and India to gain firsthand knowledge of the global marketplace. Ho Chi Minh City, Seoul, and Tokyo have been scheduled to take place this academic year. MBA Global Programs The National Hispanic Corporate Council Partners with Cox Executive Education The National Hispanic Corporate Council has selected SMU Cox Executive Education as its partner in creating a Leadership Institute for emerging Hispanic corporate leaders. The purpose is to foster a diverse and multi-cultural pool of talented business leaders. The National Hispanic Corporate Council’s members are Fortune 1000 firms and S&P 500 companies with interest and knowledge of the fastest growing market segment in the United States: the Latino/Hispanic Market. To learn more about the NHCC, click to visit their site @ nhcchq.org More
Cox Graduate Students Learn the Disney Approach Through a partnership with the Disney Institute, 27 Cox graduate students traveled to Orlando for five intensive days learning Disney leadership theories and best business practices from both a strategic and tactical perspective. The specific focus of the program was on creating and sustaining a service culture. Students learned the Disney approach and how it can be applied to virtually any business or industry. Continue Reading SMU Cox and the Bush Institute Present “Natural Gas Nation” The Maguire Energy Institute at SMU Cox has partnered with the Bush Institute to present “Natural Gas Nation” on March 25. The conference will bring together the best minds to examine the potential of natural gas as a fuel. Speakers include; President George W. Bush, Jim Wolsey, former CIA director, and a number of leading industry CEOs. Continue Reading | |
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