SMU Cox Marketing and Communications
In today’s high-tech, fast-paced global environment, the business climate seems to change as rapidly as the daily news. But no matter how much or how fast our world changes, one thing remains constant—the need for outstanding leaders: those who can take themselves and their companies to new levels of success. Creating such leaders is the business of SMU Cox.
Our reputation for developing leaders is at the core of our brand. It is the impression we make upon everyone who comes in contact with us. That is why our brand is so important. It must always reflect who we are. To do so, it must be constant and reliable.
Assistant Dean, Marketing & Communications
Digital Marketing Director
Associate Marketing Director
SMU Cox School of Business
6212 Bishop Blvd, Dallas, TX 75205
|Mailing Address: |
PO Box 750333
Dallas, TX 75275-0333
This guide is an overview of the SMU Cox brand. All the brand elements covered—from type to color to language to visuals—are the tools we use to convey our brand. They all work together to represent our brand’s unique attributes: purposeful, leadership, excellence, dynamic, influential and global. These distinct qualities must come through in every iteration of our brand.
CoxToday captures the essence of SMU Cox for alumni, students and friends. Two times a year, the magazine features in-depth articles on intriguing business issues, updates on SMU Cox events and news from the SMU Cox community—on campus and around the world.
The SMU Cox Logo
The SMU Integrated Marketing department manages the Southern Methodist University logo system and graphic standards for the University. See below for available SMU Cox logo downloads. Unauthorized or incorrect use of the SMU Cox logo is strictly forbidden. If you are not affiliated with SMU, you can request permission to use these materials by contacting SMU Integrated Marketing.
EPS file are high-quality files for use in printed publications. JPG files are high-quality files for use in Word. PNG files are high-quality files for use in Powerpoint presentations and on websites. To download, right-click (Mac: control-click) on the file type and save the file.
For clarification on when to use trademarked (™), service marked (?), and registered (®) versions of logos, please visit the SMU brand guidelines website.