2010 Annual Report • SMU Cox O'Neil Center for Global Markets and Freedom
W. Michael Cox, O'Neil Center director, and writer Richard Alm looked at a range of possible reasons - from crime rates and unemployment to tax rates and schools. When all was said and done, they found that just six factors drive most net migration within the United States, all but one of them related to differences in state policies.
On Being a Brand:
Shout It Out or Be Subtle?
Consumers often spend lavishly to communicate wealth and status to those around them. Explicit branding through recognizable and obvious logos aids this goal. The idea of conspicuous consumption refers to consumers spending on products that display visible markers of status. Since consumers are motivated to express social status, it follows that higher priced items should have more explicit branding and low-end products should have fewer explicit markers. Right? Not exactly.
In new research, Assistant Marketing Professor Morgan Ward of SMU Cox and co-author Jonah Berger reveal a new twist in the conventional wisdom surrounding our product iconography and branding.
ALUMNI GivingBillie Ida - Ernst & Young Scholarship Endowment brightens future for SMU Cox Master of Science in Accounting (MSA)
Billie Williamson-Forrester (BBA '74) has been a loyal and involved Mustang since day one. As a Cox accounting student, Forrester excelled in the classroom and beyond citing one of her most cherished involvements as being the student body treasurer.
COX at Work
April 13 from 4 to 6 PM.
Ernst & Young Gallery
Cheers to Careers is designed to allow Cox juniors to network with Cox alumni, BBA career services representatives, faculty, and newly
employed students. The event will also incorporate information from BBA Career Services and the Cox Alumni Association. Dean Niemi will speak in addition to greeting students. Cheers to Careers will also feature food and raffle prizes.
SMU Cox MBA
Saturday, April 30
April 15 - 17
SMU Founders' Day Weekend
NYSE Visits SMU Cox
Wednesday, April 27
SMU Real Estate Society Spring 2011 Meeting
Monday, May 9
Golf for Cox Tournament (benefitting the Cox Technology Fund)
Cowboys Golf Club
Cox School of Business | Fincher Building | PO Box 750333 | Dallas, TX 75275