Detailed Course Descriptions - Trimester 3
Text: Marketing Management by Philip Kotler and Kevin Keller
PharmaSim Computer Simulation
Each student is expected to read the PharmaSim Case thoroughly before the beginning of the trimester for the team simulation. Each team will turn in a case write-up at the end of the trimester.
| Professor / Speaker | Topic |
|---|---|
| Dr. Edward Fox / Mr. Chip Besio | Introduction to PharmaSim Reading: PharmaSim: A Brand Management Simulation A comprehensive marketing simulation offers "flying lessons" in a realistic environment where marketing decisions drive the sales and profits of the company. The simulation helps you understand how marketing decisions work together within an integration strategy, without the real-world danger of "crashing and burning." |
| Dr. Edward Fox / Mr. Chip Besio | Product Management & Competitive Strategy Reading: "PharmaSim Competitive Strategy" handouts |
| Dr. Edward Fox / Mr. Chip Besio | Group Decision Making Reading: Handouts |
| Dr. Edward Fox / Mr. Chip Besio | Consumer-Focused Decisions Reading: "Interpreting Consumer Research" handouts |
| Dr. Edward Fox / Mr. Chip Besio | Channel & Distribution Strategy Reading: "Managing Your Retailers" handouts |
| Dr. Edward Fox / Mr. Chip Besio | Discussion of PharmaSim Write-up Reading: Handouts |
| Dr. Edward Fox / Mr. Chip Besio | PharmaSim Panel Discussion & Wrap-up |
| Graduation Ceremony | Congratulations! |