Fall 2012 program - 1st Trimester (Fall 2013 schedule will be posted this summer)
| Date | Professor / Speaker | Topic |
|---|---|---|
| September 10 | Dr. Marci Armstrong | Marketing to Win in a Challenging Economy |
| September 17 | Dr. Richard Briesch | Marketing Segmentation and Product Positioning |
| September 24 | Dr. Raj Sethuraman | Brand Equity |
| October 1 | Dr. Steve Denson | Marketing Negotiations |
| October 8 | Dr. Glenn Voss | The Practice of Pricing |
| October 15 | Mr. Steve Zipkoff | Delivering Customer Delight |
| October 22 | Dr. Jacquelyn Thomas | Customer Relationship Management |
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2nd Trimester
| Date | Professor / Speaker | Topic |
|---|---|---|
| October 29 | Dr. Tassu Shervani | Strategic Marketing |
| November 5 | Dr. Marci Armstrong | Customer Loyalty and Satisfaction |
| Wednesday November 7 | Mr. Dennis Grindle | Managing Your Career (optional session) |
| November 12 | Mr. John Keehler | Internet Marketing |
| November 19 | Dr. Dan Howard | Social Media Marketing |
| November 26 | Mr. David Hall | Integrated Marketing/Advertising |
| December 3 | Dr. Zannie Voss | Non-Profit Marketing |
| December 10 | Dr. Dan Howard and Dr. Robert Britton | Service Quality & Customer Services Consequences |
3rd Trimester - PharmaSim Computer Simulation
| Date | Professor / Speaker | Topic |
|---|---|---|
| January 7 | Dr. Edward Fox / Mr. Chip Besio | Introduction to PharmaSim |
| January 14 | Dr. Edward Fox / Mr. Chip Besio | Product Management & Competitive Strategy |
| January 28 | Dr. Edward Fox / Mr. Chip Besio | Group Decision Making |
| February 4 | Dr. Edward Fox / Mr. Chip Besio | Consumer-Focused Decisions |
| February 11 | Dr. Edward Fox / Mr. Chip Besio | Channel & Distribution Strategy |
| February 18 | Dr. Edward Fox / Mr. Chip Besio | Discussion of PharmaSim Write-up |
| February 25 | Dr. Edward Fox / Mr. Chip Besio | PharmaSim Panel Discussion and Wrap-up |
| March 1 | Graduation Ceremony | Congratulations! |