Fall 2012 program
1st Trimester sample curriculum, specific dates tbd
Text: Marketing Management by Philip Kotler and Kevin Keller
| Date | Professor / Speaker | Topic |
|---|---|---|
| September 10 | Dr. Marci Armstrong | Marketing to Win in a Challenging Economy |
| September 17 | Dr. Richard Briesch | Marketing Segmentation and Product Positioning |
| September 24 | Dr. Priyali Rajagopal | Consumer and Organization Buying Behavior |
| October 31 | Dr. Dan Howard & Dr. Robert Britton | Service Quality and Customer Services Consequences |
| October 7 | Dr. Tassu Shervani | Strategic Marketing |
| October 14 | Dr. Jim Kindley | Innovation and the Creation of Value |
| October 21 | Dr. Judy Foxman | Brand Equity |
2nd Trimester sample curriculum, specific dates tbd
| Date | Professor / Speaker | Topic |
|---|---|---|
| October 31 | Dr. Glenn Voss | The Practice of Pricing |
| November 7 | Dr. Marci Armstrong | Customer Loyalty and Satisfaction |
| Wednesday November 9 | Mr. Dennis Grindle | Managing Your Career (optional session) |
| November 14 | Mr. David Hall | Integrated Marketing/Advertising |
| November 21 | Mr. John Keehler | Internet Marketing |
| November 28 | Dr. Zannie Voss | Non-Profit Marketing |
| December 5 | Dr. Dan Howard | Social Media Marketing |
| December 12 | Dr. Jim Kindley | Marketing Strategy and Implemention |
3rd Trimester sample curriculum, specific dates tbd
PharmaSim Computer Simulation
| Date | Professor / Speaker | Topic |
|---|---|---|
| January 9 | Dr. Edward Fox / Mr. Chip Besio | Introduction to PharmaSim |
| January 23 | Dr. Edward Fox / Mr. Chip Besio | Product Management & Competitive Strategy |
| January 30 | Dr. Edward Fox / Mr. Chip Besio | Group Decision Making |
| February 6 | Dr. Edward Fox / Mr. Chip Besio | Consumer-Focused Decisions |
| February 13 | Dr. Edward Fox / Mr. Chip Besio | Channel & Distribution Strategy |
| February 20 | Dr. Edward Fox / Mr. Chip Besio | Discussion of PharmaSim Write-up |
| February 27 | Dr. Edward Fox / Mr. Chip Besio | PharmaSim Panel Discussion and Wrap-up |
| March 2 | Graduation Ceremony | Congratulations! |