The SMU Cox GMCP brings together people from different business backgrounds to learn about current marketing topics and master applied techniques. The GMCP offers you the chance to develop your marketing knowledge, enhance your career opportunities, and network with other marketing professionals.
And of course, our students say it best:
"I attended the program with the hopes of better preparing myself for a position in marketing and it worked! I was just promoted to product manager with my company. Everything I learned at GMCP will come in handy and I plan on referencing my materials frequently."
- Lisa Armstrong, Product Manager, Galderma Laboratories
"I believe the GMCP's 21-week program is both detailed and manageable for a busy marketing professional. Learning from the Cox MBA marketing professors is the greatest asset to the program. Top notch."
- Ryan McMullen, Principal, 12-2 Marketing Consulting
"I needed a program that would give me a quick, but in-depth understanding of current marketing best practices. I didn' t need tests or homework assignments: I needed information. The GMCP exceeded my expectations!"
- Lisa Bauman, Marketing Communications Writer, JennerSolve
"The GMCP has been instrumental in building a knowledge base and network allowing me to switch careers and move into marketing. You get the knowledge needed to compete in this competitive environment and you develop invaluable contacts and friendships. I was impressed with the real-world marketing talent that shared their experiences and knowledge with the class. Running our own company in the marketing simulation was invaluable. It pulled all the marketing concepts together into a hands-on experience."
- Nafeesa McCoy Belcher, Marketing Systems Support, Director, JC Penney
"The GMCP has allowed me to make a change within my company to work directly with the marketing department and feel more comfortable in my interactions with them. It helped to reinforce the concepts I learned from my MBA years ago as well as introduce me to the latest marketing trends."
- Juliet Siddons, Systems Analyst, Southwest Airlines
"I wanted to align my work experience with an academic/professional education. I was in sales and marketing with a non-business degree. I especially enjoyed the PharmaSim simulation in the 3rd trimester."
- Ellie Rie Shollenberger, Marketing Consultant
"In my case the GMCP provided me with great networking opportunities. The GMCP is taught not only by world-class faculty members, but also by successful working professionals from some of the leading companies in Dallas. This makes the program an excellent venue for expanding one's professional network and creating new opportunities."
- Anton Dimitrov, Sewell Automotive
"Each class focused on a topic that was interesting and relevant to todays market conditions. The program improved my marketing skills and was a great networking opportunity with other professionals in the DFW area."
- Lauren Robinson, Advertising and Promotions Manager, Sony Promotions
"As a media professional, the program provided valuable insight into marketing disciplines beyond my own expertise in advertising. What I learned allows me to interact at a higher level with clients and CMOs and speak 'their' language, being cognizant to how one element - advertising/promotions - fits into the larger scheme of their multifaceted marketing and operations programs."
- Charlotte Hudson, Media Supervisor, Strategist, Slingshot LLC
"Having no background in marketing, this course helped enormously in understanding the core concepts of marketing and how these can be applied in the workplace. I consider this course as a very trough and practical approach."
- Gandhar Dighe, Application Engineer, Texas Instruments
