SMU/Cox School of Business / SMU in Plano
1st TRIMESTER 2012
| Date | Professor / Speaker | Topic |
|---|---|---|
| Jan 11 | Dr. Marci Armstrong | Marketing to Win in a Challenging Economy |
| Jan 18 | Dr. Priyali Rajagopal | Consumer & Organization Buying Behavior |
| Jan 25 | Dr. Rick Briesch | Market Segmentation & Product Positioning |
| Feb 1 | Dr. Dan Howard/Dr. Rob Britton | Service Quality & Customer Services Consequences |
| Feb 8 | Dr. Tassu Shervani | Strategic Marketing |
| Feb 15 | Dr. Priyali Rajagopal | Brand Management |
| Feb 22 | Mr. Steve Zipkoff | Delivering Customer Delight |
**Everyone will read the case for the Feb 22 class.
For those who are taking the program for a grade, you will turn in a case analysis before class on the 22th.
2nd TRIMESTER 2012
| Date | Professor / Speaker | Topic |
|---|---|---|
| Feb 29 | Mr. David Hall | Integrated Marketing/Advertising |
| March 7 | Dr.Dan Howard | Social Media Marketing |
| March 8 | Mr. Dennis Grindle | Managing Your Career (optional session) |
| March 14 | Mr. John Keehler | Internet Marketing |
| March 21 | Dr. Marci Armstrong | Customer Loyalty & Satisfaction |
| March 28 | Dr. Glenn Voss | The Practice of Pricing |
| April 4 | Dr. Zannie Voss | Non-Profit Marketing |
| April 11 | Mr. Steve Denson | Marketing Negotiations |
**Everyone will read the case for the April 11 class.
For those who are taking the program for a grade, you will turn in a case analysis before class on the 11th.
3rd TRIMESTER 2012
PharmaSim Computer Simulation
**Please read the PharmaSim Case thoroughly before class on April 18 for the team simulation.
Each team will turn in a case write-up on May 30.
| Date | Professor / Speaker | Topic |
|---|---|---|
April 18 5-6pm | Dr. Edward Fox / Mr. Chip Besio | Introduction to PharmaSim** Marketing Analysis Prep Class |
| April 25 | Dr. Edward Fox / Mr. Chip Besio | Product Management & Competitive Strategy |
| May 2 | Dr. Edward Fox / Mr. Chip Besio | Group Decision Making |
| May 9 | Dr. Edward Fox / Mr. Chip Besio | Consumer-Focused Decisions |
| May 16 | Dr. Edward Fox / Mr. Chip Besio | Channel & Distribution Strategy |
| May 23 | Dr. Edward Fox / Mr. Chip Besio | Discussion of PharmaSim Write-up |
| May 30 | Dr. Edward Fox / Mr. Chip Besio | PharmaSim Panel Discussion & Wrap-up |
| June 1 | Graduation Ceremony | Congratulations! |