Academic Publications

  • Voss, Glenn B. and Zannie Giraud Voss (2009), "Competitive Density and the Customer Acquisition-Retention Tradeoff,” Journal of Marketing, forthcoming.
  • Moon, Sangkil and Glenn B. Voss (2008), “How Do Price Range Shoppers Differ from Reference Price Point Shoppers?” Journal of Business Research, forthcoming.
  • Voss, Glenn B., Deepak Sirdeshmukh, & Zannie Giraud Voss (2008), "The Effects of Slack Resources and Environmental Threat on Product Exploration and Exploitation,” Academy of Management Journal, 51 (1), 147-164.  Featured in “Cut Me Some Slack: To Exploit or Explore Competencies,” The Economist’s Executive Briefing, January 2008.
  • Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal (2007), “SERVCON:  Development and Validation of a Multidimensional Service Convenience Scale,” Journal of the Academy of Marketing Science, 35 (March) 144-156.
  • Voss, Zannie Giraud, Daniel M. Cable, and Glenn B. Voss (2006), “Organizational Identity and Firm Performance: What Happens when Leaders Disagree about ‘Who We Are?’” Organization Science, 17, Nov-Dec (6), 741-755.
  • Voss, Glenn B., Mitzi M. Montoya-Weiss, and Zannie Giraud Voss (2006), "Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry,” Journal of Marketing Research, 43 (2), 296-302.  Featured in “For Love or Money,” Stanford Social Innovation Review, Fall 2006. 
  • Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey (2005), “Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 68 (October), 26-43.  Finalist for the Best Services Article Published in 2005 Award.
  • Voss, Zannie Giraud, Glenn B. Voss, and Christine Moorman (2005), "An Empirical Examination of the Complex Relationships between Entrepreneurial Orientation and Stakeholder Support," European Journal of Marketing, 39 (9/10), 1132-1150.
  • Seiders, Kathleen and Glenn B. Voss (2004), "From Price to Purchase: Is your retail price promotion strategy aligned with your positioning goals?" Marketing Management, November-December, 38-43.
  • Grewal, Dhruv, Julie Baker, Michael Levy, and Glenn B. Voss (2003), "The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores," Journal of Retailing, 79 (4), 259-68.
  • Montoya-Weiss, Mitzi M., Glenn B. Voss, and Dhruv Grewal (2003), "Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider," Journal of the Academy of Marketing Science, 31 (4), 448-458.
  • Voss, Glenn B. (2003), "Formulating Interesting Research Questions," Journal of the Academy of Marketing Science, 31 (3), 356-59.
  • Voss, Glenn B. and Kathleen Seiders (2003), "Exploring the Effect of Retail Sector and Firm Characteristics on Price Promotion Activity," Journal of Retailing, 79 (1), 37-52. Featured in the Spring 2003 Intelligence section of Sloan Management Review.
  • Voss, Glenn B. and A. Parasuraman (2003), "Conducting Measurement Validation with Experimental Data: Cautions and Recommendations," Marketing Letters, 14 (1), 59-73.
  • Baker, Julie, A. Parasuraman, Dhruv Grewal, and Glenn B. Voss (2002), "The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Purchase Intentions," Journal of Marketing, 66 (April), 120-141.
    Voss, Zannie Giraud and Glenn B. Voss (2000), “Exploring the Impact of Organizational Values and Strategic Orientation on Performance in the Nonprofit Professional Theatre Industry,” International Journal of Arts Management, (Fall), 62-76.
  • Voss, Glenn B., Daniel M. Cable, and Zannie Giraud Voss (2000), "Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres," Organization Science, (May/June), 330-47.
  • Voss, Glenn B. and Zannie Giraud Voss (2000), "Strategic Orientation and Firm Performance in an Artistic Environment," Journal of Marketing, 64 (January), 67-83.
  • Woodside, Arch C. and Glenn Voss (1999), “Modeling Innovation, Manufacturing, Diffusion, Adoption/Rejection (IDMAR) Processes for New Medical Technologies,” International Journal of Healthcare Technology Management, 1 (1/2), 200-08.
  • Voss, Glenn B., A. Parasuraman, and Dhruv Grewal (1998), "The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges," Journal of Marketing, 62 (October), 46-61.
  • Voss, Glenn B. and Zannie G. Voss (1997), “Implementing a Relationship Marketing Program: A Case Study and Managerial Implications,” Journal of Services Marketing, 11 (4), 278-298. Outstanding Paper Award Winner.

Editorial Boards

  • Journal of the Academy of Marketing Science
  • Journal of Retailing
  • Journal of Service Research

Folder # of Folders # of Documents  
Vita 0 1
Showing 1 result.