Formulating and Implementing Exceptional Business Strategy
In a challenged economy more than ever, success depends on leaders who can accurately assess the competitive environment, develop sound, innovative strategy and take their plans from idea to action. This concentrated two-day course for senior executives and managers covers the entire scope of strategic planning—from the seminal concepts of Andrews, Drucker and other leading strategists to the secrets of helping your organization recapture its entrepreneurial spirit. You’ll review the fundamentals of segmentation, targeting and positioning—the marketing backbone for success. You’ll learn how to assess your organization’s resources, processes and values—and how to achieve competitive advantage through targeted innovation in your products and services. You’ll understand the core principles and processes that drive effective planning and gain powerful skills you can put to work in your own business tomorrow.
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| Program Format: | Two days, 8:30 a.m. – 4:30 p.m. Download online brochure (pdf format) |
| CPE Hrs: | 16 |
| Dates and Registration: | November 5 - 6, 2013 | Online Application |
| Location: | James M. Collins Executive Education Center SMU Campus, Dallas, Texas |
| Price: | $1,995; group discounts available for multiple attendees from the same organization. Payment plans available. ** For SMU faculty and staff discount please contact us at 214.768.9113 |
| Contact Us: | 214.768.3335 or 800.768.6699 in the U.S. 214.768.7676 or exed@cox.smu.edu 214.768.9113 or krichstone@cox.smu.edu |
