Selected Publications

  • Howard, Daniel J. and Roger A. Kerin (2014), "Individual Differences in the Name Similarity Effect: The Role of Self-Monitoring", Journal of Individual Differences, 35, 2, 111 -118.
  • Howard, Daniel J. and Roger A. Kerin (2013), “A Surname Brand Effect Explanation for Consumer Brand Preference and Advocacy”, Journal of Product and Brand Management, 22, 5/6, 362-370.
  • Howard, Daniel J. (2012), "Social Influence and Consumer Behavior", Social Influence, 7,3, 131-133.
  • Howard, Daniel J. and Roger A. Kerin (2011), "Changing Your Mind About Seeing a Brand That You Never Saw", Psychology and Marketing, 28, 2, 168-187.
  • Howard, Daniel J. and Roger A. Kerin (2011), ""The Effects of Name Similarity on Message Processing and Persuasion", Journal of Experimental Social Psychology, 47, 1, 63-71.
  • Howard, Daniel J., Suzanne B. Shu, and Roger Kerrin (2007), "Reference Price and Scarcity Appeals and the Use of Multiple Influence Strategies in Retail Newspaper Advertising", Social Influence", 2, 1, 18-28.
  • Howard, Daniel J. and Roger Kerrin (2006), "Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement", Journal of Marketing, 69 (October), 195-203.
  • Howard, Daniel J and Roger A. Kerrin (2004), The Effects of Personalized Product Recommendations on Advertisement Response Rates: The 'Try This! It Works!' Technique", Journal of Consumer Psychology 14, 271-279
  • Howard, Daniel J and Charles E. Gengler (2001),"Emotional Contagion Effects on Product Attitudes", Journal of Consumer Research 28, 189-201
  • Howard, Daniel J, Roger A. Kerin and Charles E. Gengler (2000),"The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement", Journal of Public Policy and Marketing 19, 250-264
  • Howard, Daniel J., Thomas E. Barry, and Charles E. Gengler (1998), "Distance Evaluation Effects in Advertising," Journal of Business and Psychology, 13, 85-100.
  • Howard, Daniel J. (1997), "Familiar Phrases as Peripheral Persuasion Cues," Journal of Experimental Social Psychology, 33, 231-243.
  • Howard, Daniel J., Charles E. Gengler, and Ambuj Jain (1997), "The Name Remembrance Effect: A Test of Alternative Explanations," Journal of Social Behavior and Personality, 12, 801-810.
  • Kerin, Roger A., Gurumurthy Kalyanaram and Daniel J. Howard (1996), "Product Hierarchy and Brand Strategy Influences On The Order of Entry Effect For Consumer Package Goods," Journal of Product Innovation Management, 13, 21-34.
  • Reynolds, Thomas J., Charles Gengler and Daniel J. Howard (1995), "A Means-End Analysis of Brand Persuasion Through Advertising," International Journal of Research in Marketing, 12, 257-266. 
  • Howard, Daniel J., Charles Gengler and Ambuj Jain (1995), "What's In a Name? A Complimentary Means of Persuasion," Journal of Consumer Research, 22, 200-211. 
  • Howard, Daniel J. and Charles Gengler (1995), "Motivating Request Compliance By Remembering Someone's Name," Psychological Reports, 77, 123-129. 
  • Gengler, Charles, Daniel J. Howard and Kyle Zolner (1995), "A Personal Construct Analysis of Adaptive Selling and Sales Experience," Psychology and Marketing, 12, 287-304. 
  • Howard, Daniel J. (1995), "Chaining the Use of Influence Strategies for Producing Compliance Behavior," Journal of Social Behavior and Personality, 10, 169-185. 
  • Howard, Daniel J. and Roger A. Kerin (1994), "Question Effects on Question Generation and the Mediation of Attitude Change," Psychological Reports, 75, 209-210.
  • Howard, Daniel J. and Thomas E. Barry (1994), "The Role of Thematic Congruence Between a Mood-Inducing Event and an Advertised Product in Determining the Effects of Mood on Brand Attitudes," Journal of Consumer Psychology, 3, 1-27. 
  • Howard, Daniel J. (1992), "Gift Wrapping Effects on Product Attitudes: A Mood-Biasing Explanation," Journal of Consumer Psychology, 1, 197-223. 
  • Kerin, Roger A., Ambuj Jain and Daniel J. Howard (1992), "Store Shopping Experience and Consumer Price-Quality-Value Perceptions," Journal of Retailing, 68, 376-397. 
  • Sawyer, Alan G. and Daniel J. Howard (1991), "The Effects of Omitting Conclusions in Advertisements to Low and Moderately Involved Audiences," Journal of Marketing Research, 28, 467-474. 
  • DeSarbo, Wayne S., Daniel J. Howard and Kamel Jedidi (1991), "MULTICLUS: A New Methodology for Simultaneously Performing Multidimensional Scaling and Cluster Analysis," Psychometrica, 56, 121-136. 
  • Howard, Daniel J. (1991), "The Positioning of Rhetorical and Non-Rhetorical Questions and the Use of Self-Referencing in Print Advertising," Journal of Business and Psychology, 5, 397-410.
  • Howard, Daniel J. and Thomas E. Barry (1990) "The Evaluative Consequences of Experiencing Unexpected Favorable Events," Journal of Marketing Research, 27, 51-60. 
  • Howard, Daniel J. (1990) "Rhetorical Question Effects on Message Processing and Persuasion: The Role of Information Availability and the Elicitation of Judgment," Journal of Experimental Social Psychology, 26, 217-239. 
  • Howard, Daniel J. (1990) "The Influence of Verbal Responses to Common Greetings on Compliance Behavior: The Foot-in-the-Mouth Effect," Journal of Applied Social Psychology, 20, 1185-1196. 
  • Howard, Daniel J. and Robert E. Burnkrant (1990), "Question Effects on Information Processing in Advertising," Psychology and Marketing, 7, 27-46. 
  • Barry, Thomas E. and Daniel J. Howard (1990), "A Review and Critique of the Hierarchy of Effects in Advertising," International Journal of Advertising, 9, 121-135. Reprinted in M. FitzGerald and D. Arnott (eds), Marketing Communication Classics, London: Business Press, 2000, 99-111. 
  • Howard, Daniel J. (1988), "The Prevalence of Question Use and Question Strategies in Print Advertising," Journal of Current Issues and Research in Advertising, 11, 89-112. 
  • Howard, Daniel J. and Thomas E. Barry (1988), "The Prevalence of Question Use in Print Advertising: Headline Strategies," Journal of Advertising Research, 28, 18-25. 
  • Howard, Daniel J. and Alan G. Sawyer (1988), "Recall, Recognition and the Dimensionality of Memory for Print Advertisements: A Reappraisal," Marketing Science, 7, 94-98. 
  • Levy, Michael and Daniel J. Howard (1988), "An Experimental Approach to Planning the Duration and Size of Markdowns," International Journal of Retailing, 3, 48-58. 
  • Burnkrant, Robert E. and Daniel J. Howard (1984), "Effects of the Use of Introductory Rhetorical Questions Versus Statements on Information Processing," Journal of Personality and Social Psychology, 47, 1218-1230.

Editorial Boards

  • Associate Editor: Social Influence (2008-current)
  • Editorial Board Member: Social Influence (2005-2007)
  • Editorial Board Member: Journal of Advertising (1991-current)
  • Occasional Reviewer for: Journal of Consumer Research
  • Occasional Reviewer for: Journal of Marketing
  • Occasional Reviewer for: Journal of Marketing Research
  • Occasional Reviewer for: Journal of Consumer Psychology

 

 

 

 

 

 

 

 

 

 


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