SMU Cox CEO Sentiment Survey
To this year's DCEO article, Dallas-Fort Worth CEO Survey 2012: Slow Train to Recovery or to download the comprehensive results click the appropriate link below. Additional past articles and downloads are also available.
2012 Results Published in DCEO Magazine
Additional past survey results
2012 Comprehensive Results
Download comprehensive results from additional past surveys
Dallas has long had the reputation of being a pro-business city with a world-class transportation system and a high quality of life. This reputation has been bolstered by recent high-profile relocations to Dallas by companies such as Fluor Corporation and Comerica Bank. Home to numerous public and private corporate headquarters, the Dallas/Fort Worth Metroplex is fast becoming one of the most important business centers in the world. Our region's meteoric rise was documented by the Cox School's O'Neil Center for Global Markets and Freedom in their report The Ascension of DFW.
With so many businesses in Dallas generating a total GDP of more than $400 billion, it makes you stop and wonder who’s running all those companies. What makes them tick? What’s keeping them up at night? And what are they thinking about the future.
So the SMU Cox School of Business sought to put its finger on the pulse of business leadership in the Dallas/Fort Worth metropolitan area. After all, they’re the ones whose decisions are impacting not only the lives of their employees and customers but also the local economy, job market, and even civic life.
Hundreds of CEOs and Presidents from a vast range of companies have been responding every year to the SMU Cox CEO Sentiment Survey since it was launched in 2007. Covering a range of topics from their outlook on the economy to the quality of the DFW labor force, leadership attributes most critical to success, and top competitive challenges currently facing their businesses, the survey continues to track the sentiment of the DFW business leaders. Over time, this annual survey will establish the SMU Cox CEO Sentiment Index, highlighting trends in leadership thinking and uncovering factors most critical to business success. This survey provides a unique insight into the minds of the individuals that keep Big D’s business engine firing on all cylinders.
If you did not receive a 2012 survey in the mail, please complete the information below and we will send you an email with your instructions.