Program Overview
The Program will enable the Participants to:
- Develop the ability to use knowledge management systems to find and share knowledge, expertise and information.
- Respond smarter and faster to environmental and competitive changes.
- Discover how cutting edge data mining techniques can help to sift through large volumes of transactional and customer data.
- Receive useful knowledge to improve market segmentation and target marketing, process analysis, customer service customer retention and churn management.
- Develop the Ability to obtain data to build analytical models from large and complex corporate databases and import it into end-user tools such as MS Access and MS Excel, without having to rely on IT personnel.
- Learn how new modeling methods in revenue management can be used to optimize the sales of perishable (time-constrained) services such as airline seats, hotel rooms, hospital beds, and more.