Module Overview
The program is organized into five consecutive modules. The program will cover a broad spectrum of Business Intelligence tools and methods ranging from traditional statistics, decision analysis and cutting edge tools such as data mining. During the session participants are introduced to relevant concepts and tools. Each participant will have a chance to use these tools in case studies and hands-on exercises.
Module 1: Statistical Modeling and Revenue Management
- Descriptive Statistics
- Regression Models
- Revenue Management
Module 2: Decision Modeling & Analysis
- Decision Analysis and Decision Trees
- Linear Programming and Optimization
- Simulation Models
Module 3: Database Management
- Using Desktop Databases
- Working with Corporate Databases
- OLAP Technologies
Module 4: Balanced Scorecard & Leveraging Organizational Knowledge
- Balanced Scorecard - Tying Metrics to Strategy
- Web Analytics / Analyzing Websites
- Social Media Analytics
Module 5: Data Mining
- Introduction to Data Mining
- Classification and Prediction Mining
- Clustering and Association Rule Mining