Cox Career Management Center

Occupational Research

It Pays Off!   Employment experts estimate that applicants who research the industry and the employer increase their employability options as much as 25%!  "Doing your homework", or in other words, occupational research, gives applicants a big competitive edge

  • You'll have a solid knowledge of the employer's business and industry.  Many don't bother with this step and thus are viewed as weak candidates.  If you do it, you'll gain an edge.
  • You'll make more informed career decisions about employers and will be able to better assess your interest in and qualification for specific jobs.
  • You'll be able to discuss your fit for the company and specific job  once you've thoroughly researched the company.
  • You'll be more confident in the interview process.

WHAT YOU SHOULD KNOW:

Improve your knowledge in these areas:

• General Information about the Industry Fields or Clusters

Resources:

• Information about Specific Jobs

Resources:

• Information about Prospective Employers

Resources:


EVALUATE THE INFORMATION

Researching these occupations will only be helpful if you do something with the information you obtain.
Decide if the industry/career/employer is viable for a viable option for you.

  • What are the pros and cons?
  • How well does this fit with my interests and abilities?
  • Is the training or preparation something I am willing to do?
  • Based on my findings, am I still interested?