BUSINESS INFORMATION CENTER

Industry and Marketing Research

Are you looking for companies in a particular industry? Maybe you need to find industry trends or a company's performance within the market? This workshop will assist students in identifying the electronic resources available at SMU for industry and market information, locating industry trends, forecasts, key companies within an industry, company market share and product performance and will teach search strategies for Business & Company Resource Center, Hoover's Online, Market Research Monitor, and Standard & Poor's Industry Surveys.