BUSINESS INFORMATION CENTER

DEMOGRAPHICS

This guide provides a quick overview of important resources accessible to Cox students that are or contain demographic resources. Please be aware that specific demographic information about market areas at the zip code level may in some cases only be available at commercial rates. Census data is housed in the Fondren Library Government Information collection and online through the Census Bureau and other government agencies.

DATABASES	DESCRIPTIVE & INTERPRETIVE RESOURCES
DATA SOURCES	SELECTED INTERNATIONAL RESOURCES
ASSOCIATIONS & ORGANIZATIONS

DATABASES
LexisNexis Statistical
This service includes ASI: American Statistics Index, the latest edition of Statistical Abstracts of the United States, SRI: Statistical Reference Index, and IIS: Index to International Statistics. The service also has links to other Web sites that provide access to statistical information. The site provides the full text of selected U.S. federal and state documents. Many tables in Statistical Abstracts are from non-governmental sources and protected by copyright, so not available in full text. Many of the tables included in Statistical Universe are GIF or PDF format (image only), but some are in XLS and CSV format for easier manipulation in spreadsheets and tables.
Stat-USA
STAT-USA/Internet, a service of the U.S. Department of Commerce, provides authoritative business, economic and trade community information from the Federal government. National Trade Data Bank is located here.

DATA SOURCES

U.S. CENSUS BUREAU

U.S. Census Bureau (Available via the Internet): The Census collects a great deal of statistical information in the consumer research area. They have multiple databases within their site for potentially useful marketing information. Major subject areas on the homepage include Census 2000, People, Business, Geography, Newsroom, and Special Topics.
The American Fact Finder: An "online source for population, housing, economic and geographic data". Data is in the form of "data sets, tables, thematic maps, and reference maps" and is gathered from:
Decennial Census of Housing and Population - 1990 and 2000
Economic Census 1997 and 2002
American Community Survey - 1996-2003
Population Estimates Program - July 1, 2003 to July 1, 2004
County Business Patterns: Selected statistics related to county business.
International Data Base (IDB): "a computerized source of demographic and socioeconomic statistics for 227 countries and areas of the world."
Statistical Abstracts of the United States: Collection of statistics on demographic, economic social and other aspects of the economy and society. Also available in print.(BIC Reference) 2001
State & County QuickFacts
BUREAU OF LABOR STATISTICS Bureau of Labor Statistics (BLS): The "principal fact-finding agency for the Federal Government in the broad field of labor economics and statistics.
Consumer Expenditure Survey: Reports for several years available online that identify the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers characteristics).

DATA FROM OTHER GOVERNMENTAL SOURCES
North Texas Council of Governments(NTCG): One of the topics covered on the NTCG website is a display of the population data from the 2000 census which you can look up by zipcode, census tract, or other parameters.
FedStats: Locate official statistical information available to the public from the Federal Government including statistics from over 100 U.S. Federal agencies.
National Center for Health Statistics: Statistical resource detailing American Health issues
NON-GOVERNMENTAL SOURCES

Lewis Mumford Center for Comparative Urban and Regional Research: Ethnic and racial data for metro areas utilizing U.S. Census 2000 data.
Magazine Publishers of America (available via the Internet): Click "Find Research" for market profiles and other research reports. Some content limited to members only.
Community sourcebook of ZIP code demographics. 18th Edition HA203 .S66 Reference, non-circulating
Sourcebook of Zip Code Demographics (Fondren Library Center Reference Atlas Case HA203 .S67) 2002: Gives detailed profiles of the population, housing, socioeconomic, income and buying power characteristics at the zip code level.
Almanac of the 50 States (Fondren Library Center Reference HA203 .A5) 2001: Contains basic data and comparative statistics for the United States. The demographics, vital statistics, social welfare, finances, and labor and industry are identified for each state.
American incomes (Fondren Library Center Reference, Non-circulating HC110.I5 A44)
Editor & Publisher Market Guide (Fondren Library Center Reference HF5905 .E38 2003): Lists newspapers and periodicals by county, including circulation figures. Thumbnail sketches of every town and city in the United States are included.

DESCRIPTIVE & INTERPRETIVE RESOURCES

A population history of the United States / Herbert S. Klein. (Fondren Library, HB3505 .K58 2004)
Aging : demographics, health, and health services (Fondren Library Center Reference, Non-circulating, RA564.8 .V54 2003)
Aging, health, and public policy : demographic and economic perspectives (Fondren Library, HB1531 .A35 2004)
American Attitudes: Who Thinks What About the Issues That Shape Our Lives. (Fondren Library Center Reference HN90.P8M58 1998): Tables of statistics covering the public arena, the environment, race and immigration, religion, work and money, marriage and family, women's roles, personal outlook, and sex and morality.
American Demographics Magazine (now part of Ad Age)
Americans 55 & older : a changing market (Fondren Library Center Reference, Non-circulating HQ1064.U5 A6455 2001)
Americans and their homes : demographics of homeownership (Fondren Library Center Reference, Non-circulating HD7287.82.U6R87 1998)
American generations : who they are, how they live, what they think (Fondren Library Center Reference, Non-Circulating HC110.C6 M545 2003)
The American marketplace : demographics and spending patterns (Fondren Library Center Reference, Non-circulating)

American Men and Women : Demographics of the Sexes. (Fondren Library Center Reference HC110.C6 A44 2000)
The baby boom : Americans aged 35 to 54 (Fondren Library Center Reference, Non-circulating HN60.R868 2001)
Best Customers : Demographics of Consumer Demand. (Fondren Library Center Reference HC110.C6 B47): Tables of statistics covering consumables, services, entertainment and travel, computers, financial products and services, health care, and more.
Changing U.S. Demographics. (Fondren Library HA201.12.C49 2002)
Community sourcebook of county demographics, Fondren Library Center Reference, Non-circulating HA203.S65): Demographics, marketing, and income data are arranged by country. Data are relevant for analysis of sales territories and advertising audience, site prospects for capital expansion, and potential consumer markets.
Consumer spending patterns differ by region (Fondren Library Center Govenment Info, US Collection L 2.132: 2002-04): U.S. Dept. of Labor, Bureau of Labor Statistics
Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption. (Fondren Library HC110.C6L37) 2002: From the novels of Anne Rice to The Lost Boys, vampires and cyborgs have become strikingly visible figures within popular culture. In this work Rob Latham explains why, giving a perspective on youth culture and the media.
Consumer spending during retirement. (Fondren Library Center Government Info, US Collection L 2.132: 2000-11): U.S. Dept. of Labor, Bureau of Labor Statistics, 2000
The demography of corporations and industries (Fondren Library HD4826.5 .C37 2000)
Fixed assets and consumer durable goods in the United States (Fondren Library Center Government Info, US Collection): C 59.26:F 58/CD (digital) and C 59.28: (print)
Household Spending: Who Spends How Much on What. (Fondren Library Center Reference HC110.C6H68) 2001: Information on a wide variety of purchases; data from the Bureau of Labor's Consumer
Official Guide to Household Spending (Fondren Library Center Reference HC110 .C6 H68): Contains detailed information on consumer spending trends at the household level.
Population Reference Burea
Rand McNally Commercial Atlas & Marketing Guide (Fondren Library Center Reference Atlas Case G1019 .R22) 2002: This very large atlas is packed with maps and tables showing demographic, industrial, and transportation data.
The Soul of the New Consumer: Authenticity--What We Buy and Why in the New Economy.: (NetLibrary E-Book--Available via the PONI catalog - omit "The" to search in PONI) 2000
Targeting Transitions: Marketing to Consumers During Life Changes: (Fondren Library HF5415.33.U6M47) 1995
Who's buying for the home (Fondren Library Center Reference, Non-circulating HD9971.U6 W56 1996)
Why people buy things they don't need (Fondren Library HF5415.32.D36 2004b)

Infonation: data and statistics about United Nations member countries
International Data Base (IDB): "a computerized source of demographic and socioeconomic statistics for 227 countries and areas of the world."
Eurostat: Data and statistics about the European Union
World population : a reference handbook (Fondren Library Center Reference, Non-circulating, HB871 .G47 2001)
World population ageing, 1950-2050 Department of Economic and Social Affairs, Population Division (Fondren Library Center Reference, Non-circulating, HQ1061 .W673 2002)

ASSOCIATIONS and ORGANIZATIONS

American Statistical Association (ASA): The American Statistical Association (ASA) is a scientific and educational society founded in 1839 with the following mission: To promote excellence in the application of statistical science across the wealth of human endeavor.
Association of Public Data Users (APDU): "APDU is a national network that links users, producers and disseminators of government statistical data. Our members share a vital concern about the collection, dissemination, preservation, and interpretation of public data."
Council of Professional Associations on Federal Statistics (COPAFS): "...Your link to the Federal Statistical Agencies"
Population Association of America (PAA): "The Population Association of America is a society of professionals working in the population field. PAA members include demographers, sociologists, economists and public health professionals. Individuals interested in demographic issues in research, education, business or public administration, will find membership in the Association a unique opportunity for professional growth and interaction with colleagues."
Population Council: "an international, nonprofit, nongovernmental organization that conducts biomedical, social science, and public health research"
Population Institute (PI): "Is an international, educational, non-profit organization that seeks to reduce excessive population growth. We strive to achieve a world population in balance with a healthy global environment and resource base. Established in 1969, the Institute, with members in 172 countries is headquartered on Capitol Hill in Washington, DC. "
Population Resource Center (PRC): "The Population Resource Center, a non-profit organization based in Washington, DC and Princeton, NJ, aims to further the development of public policy by bringing the latest demographic data to policymakers through policy briefings and small-group discussions. The programs help inform the debate and serve as a bridge between the social science community and the world of public policy. The goal of PRC is to enable policymakers to incorporate the latest research findings in population change into the development of public policy."