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BUSINESS INFORMATION CENTER
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DEMOGRAPHICS
This guide provides a quick overview of important resources accessible to Cox students that are or contain demographic resources. Please be aware that specific demographic information about market areas at the zip code level may in some cases only be available at commercial rates. Census data is housed in the Fondren Library Government Information collection and online through the Census Bureau and other government agencies.
WEBLINKS
American Demographics Magazine
Census Bureau
North Texas Council of Governments
DATABASES
County Business Patterns
Selected statistics related to county business.
LexisNexis Statistical
This service includes ASI: American Statistics Index, the latest edition of Statistical Abstracts of the United States, SRI: Statistical Reference Index, and IIS: Index to International Statistics. The service also has links to other Web sites that provide access to statistical information. The site provides the full text of selected U.S. federal and state documents. Many tables in Statistical Abstracts are from non-governmental sources and protected by copyright, so not available in full text. Many of the tables included in Statistical Universe are GIF or PDF format (image only), but some are in XLS and CSV format for easier manipulation in spreadsheets and tables.
Stat-USA
STAT-USA/Internet, a service of the U.S. Department of Commerce, provides authoritative business, economic and trade community information from the Federal government. National Trade Data Bank is located here.
Population Reference Bureau
BOOKS
Community sourcebook of ZIP code demographics. 18th Edition
Reference, non-circulating
HA203 .S66
DATA SOURCES
Consumer Expenditure Survey (Available via the Internet) Identifies the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers characteristics).
Lewis Mumford Center for Comparative Urban and Regional Research (Available via the Internet) Ethnic and racial data for metro areas utilizing U.S. Census 2000 data.
Magazine Publishers of America (Available via the Internet) Click "Find Research" for market profiles and other research reports. Some content limited to members only.
Statistical Abstracts of the United States (Available via the Internet) Collection of statistics on demographic, economic social and other aspects of the economy and society. Also available in print. (BIC Reference) 2001
U.S. Census Bureau (Available via the Internet) The Census collects a great deal of statistical information in the consumer research area. They have multiple databases within their site for potentially useful marketing information.
Almanac of the 50 States (Fondren Library Center Reference HA203 .A5) 2001 Contains basic data and comparative statistics for the United States. The demographics, vital statistics, social welfare, finances, and labor and industry are identified for each state.
American Attitudes: Who Thinks What About the Issues That Shape Our Lives. (Fondren Library Center Reference HN90.P8M58) 1998 Tables of statistics covering the public arena, the environment, race and immigration, religion, work and money, marriage and family, women's roles, personal outlook, and sex and morality.
American incomes (Fondren Library Center Reference, Non-circulating HC110.I5 A44)
American Men and Women : Demographics of the Sexes. (Fondren Library Center Reference HC110.C6A44) 2000
Best Customers : Demographics of Consumer Demand. (Fondren Library Center Reference HC110.C6 B47) 1999 Tables of statistics covering consumables, services, entertainment and travel, computers, financial products and services, health care, and more.
By the Numbers : Using Demographics and Psychographics for Business Growth in the '90s. (Fondren Library HF5415.32 .N53 1990) 1990
Changing U.S. Demographics. (Fondren Library HA201.12.C49) 2002
Consumer spending patterns differ by region (Fondren Library Center Govenment Info, US Collection L 2.132: 2002-04) U.S. Dept. of Labor, Bureau of Labor Statistics
Consuming Youth: Vampires, Cyborgs, and the Culture of Consumption. (Fondren Library HC110.C6L37) 2002 From the novels of Anne Rice to The Lost Boys, vampires and cyborgs have become strikingly visible figures within popular culture. In this work Rob Latham explains why, giving a perspective on youth culture and the media.
Consumer spending during retirement. (Fondren Library Center Government Info, US Collection L 2.132: 2000-11) U.S. Dept. of Labor, Bureau of Labor Statistics, 2000
Editor & Publisher Market Guide (Fondren Library Center Reference HF5905 .E38) 2003 Lists newspapers and periodicals by county, including circulation figures. Thumbnail sketches of every town and city in the United States are included.
Fixed assets and consumer durable goods in the United States (Fondren Library Center Government Info, US Collection) C 59.26:F 58/CD (digital) and C 59.28: (print)
Household Spending: Who Spends How Much on What. (Fondren Library Center Reference HC110.C6H68) 2001 Information on a wide variety of purchases; data from the Bureau of Labor's Consumer
Expenditure Survey; updated through 1999 on the Bureau of Labor's web page (http://www.bls.gov/cex/home.htm).
Official Guide to Household Spending (Fondren Library Center Reference HC110 .C6 H68) 1999 Contains detailed information on consumer spending trends at the household level.
Rand McNally Commercial Atlas & Marketing Guide (Fondren Library Center Reference Atlas Case G1019 .R22) 2002 This very large atlas is packed with maps and tables showing demographic, industrial, and transportation data.
The Soul of the New Consumer: Authenticity--What We Buy and Why in the New Economy. (NetLibrary E-Book--Available via the PONI catalog - omit "The" to search in PONI) 2000
Sourcebook of Zip Code Demographics (Fondren Library Center Reference Atlas Case HA203 .S67) 2002 Gives detailed profiles of the population, housing, socioeconomic, income and buying power characteristics at the zip code level.
Targeting Transitions: Marketing to Consumers During Life Changes (Fondren Library HF5415.33.U6M47) 1995
Who's buying for the home (Fondren Library Center Reference, Non-circulating HD9971.U6 W56 1996)
Why people buy things they don't need (Fondren Library HF5415.32.D36 2004b) Pamela N. Danziger
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