FULL TIME MBA

Full-Time MBA Marketing Concentrations

With a concentration in Marketing, you may further specialize in Marketing Consulting or Product and Brand Management. In addition, the Information Technology and Operations Management Department offers a secondary concentration in Hi-Tech Marketing if your primary concentration is in Marketing.

The Marketing concentration will prepare you for career opportunities in:

Consumer products
High technology
Services marketing
Consulting
Marketing roles in a companies ranging from small local businesses to multi-national conglomerates.

Sample Curriculum	Internships & Employers
Analytical Methods for New Product Development Consumer Product and Brand Management Customer Satisfaction and Retention Global Marketing Management Hispanic Marketing Management of the Modern Sales Force Marketing Communications Management Marketing Research Marketing Strategy Retail Behavior and Sales Promotion	American Airlines Cadbury Schweppes FedEx Kinkos Frito-Lay Kimberly-Clark Luxe Consulting Group Nokia Corporation Sprint Walt Disney Studios Yum Brands

Learn More About Marketing

Marketing Department

Marketing Faculty Research