FACULTY & RESEARCH

Faculty Areas of Expertise - Marketing

Advertising Tom Barry
Judith Foxman
Daniel Howard
Amna Kirmani
Aging & Consumer Choice Tom Barry
Assortment Management Ed Fox
Brand Management Judith Foxman
Roger Kerin
Channels of Distribution Ed Fox
Consumer Behavior William Dillon
Daniel Howard
Amna Kirmani
High Technology Richard Briesch
International Marketing Amna Kirmani
Market Strategy

Roger Kerin
Tassu Shervani

Marketing Decision-Making Ed Fox
Marketing Generalizations Raj Sethuraman
Marketing Management Tom Barry
Marketing Models William Dillon
Marketing Research William Dillon
Daniel Howard
Roger Kerin
National Brand vs. Store Brand Competition Raj Sethuraman
New Products Judith Foxman
Price & Advertising Strategies Richard Briesch
Amna Kirmani
Raj Sethuraman
Product Development William Dillon
Product Management Roger Kerin
Promotions

Richard Briesch
Raj Sethuraman

Retail Marketing Issues Daniel Howard
Ed Fox
Statistical Analysis

William Dillon
Richard Briesch
Ed Fox
Raj Sethuraman

Strategic Marketing

Tom Barry
Roger Kerin
Raj Sethuraman
Tassu Shervani

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