New Certificate Program
Formulating and Implementing Exceptional Business Strategy
Description
In a challenged economy more than ever, success depends on leaders who can accurately assess the competitive environment, develop sound, innovative strategy and take their plans from idea to action. This concentrated two-day course for executives and managers covers the entire scope of strategic planning—from the seminal concepts of Andrews, Drucker and other leading strategists to the secrets of helping your organization recapture its entrepreneurial spirit. You’ll review the fundamentals of segmentation, targeting and positioning—the marketing backbone for success. You’ll learn how to assess your organization’s resources, processes and values—and how to achieve competitive advantage through targeted innovation in your products and services. You’ll understand the core principles and processes that drive effective planning and gain powerful skills you can put to work in your own business tomorrow.
Who should attend
• General managers and strategic business unit managers
• Executives seeking to foster an innovative and entrepreneurial organizational culture
• Business owners and entrepreneurs
Topics
A backdrop of fundamental strategic-planning principles • Evaluating strengths, weaknesses, opportunities and threats • Fundamentals of competitive strategy • Reconciling strategy with finance • Customer and competitor analysis • Segmentation, targeting and positioning • A strategic framework for comprehensive strategic planning • Assessing your organization’s resources, processes and values • Innovation as a key to marketplace advantage • The innovator’s dilemma • Customer-focused ideation for higher innovation success rates • Lifecycle and portfolio planning and the diffusion of innovation • Resource allocation • The entrepreneurial process in an established organization • Creating values, processes and systems that encourage corporate entrepreneurship
Benefits
• Understand the key marketplace drivers for successful strategy
• Learn a framework for ensuring a comprehensive and realistic view of your opportunities and boundaries
• Be able to evaluate and address strengths and weaknesses critical to your company
• Understand why innovation is critical to your organization and how to be more successful with it
• Gain insights into the innovator’s dilemma and its meaning for your organization
• Learn a customer focused ideation technique for higher quality idea/opportunity creation
• Understand the requirements of life cycle and portfolio planning for resource allocation
• Assess the entrepreneurial environment of your organization
• Apply the entrepreneurial process within your organization
• Design entrepreneurship into the policies of your organization
Faculty
• James T. Kindley, M.S., M.B.A., is a lecturer in marketing, teaching courses in marketing strategy, marketing management, and new-product innovation and development. KIndley has worked as group product manager for Rubbermaid Inc., vice president of marketing for Bissell Inc. and Williamson-Dickie Manufacturing Co., and president of American Designer Pottery. In 2006, he and John Bassler, Ph.D, launched Know/Go NPD LLC. Know/Go uses a proven seven-factor success model to help product developers improve new-product success by identifying potential winners and rejecting likely losers among their ideas. Kindley serves on the boards of Williamson-Dickie and Heeling Sports Ltd. He holds a bachelor of science degree in industrial design from Georgia Institute of Technology, a master of science degree in product design from the Illinois Institute of Technology and a master’s degree in business administration from Harvard.
• David T. Lei, Ph.D., is associate professor of strategy and entrepreneurship, teaching strategic management and global competition. Lei’s research interests include corporate strategy, strategic alliances and technology-based investments. He is currently examining the impact of strategic alliances on building new sources of competitive advantage. Lei is a consultant to leading organizations and has written a book on global strategy, knowledge-based competition, and organization design. He hold a bachelor of arts degree in economics and mathematics from Swarthmore College and a doctor of philosophy degree from the Graduate School of Business at Columbia University
• Simon Mak, M.B.A., is associate director of the Caruth Institute for Entrepreneurship, specializing in technology and corporate entrepreneurship. Over the last 15 years, Mak has worked in engineering, manufacturing, and sales and marketing for Fortune 500 companies Raytheon and Digital Equipment Corp., as well as for Mercury Interactive Corp., a venture-backed Silicon Valley start-up. He was involved in his own dot.com start-up and presented to Sevin Rosen, Hambrecht & Quest, US Venture Partners and other top-tier venture capital firms. Most recently, Mak was vice president of business development for a venture-backed software company in Dallas, where he led the sales expansion into the Japanese market. He is frequently quoted in technical and news publications, including the “Wall Street Journal.” Mak holds a bachelor of science degree in mechanical engineering from MIT and a master’s degree in business administration from SMU.
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