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EXECUTIVE EDUCATION
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SALES SKILLS FOR BUSINESS LEADERS WITH JOHN PORTER
Course Description:
Today’s business leaders must have the sales skills necessary for growing their business even if they are not marketing/sales leaders. This is evident in all aspects of the business life cycle and includes everything from securing funding, developing strategic alliances, recruiting and retaining talent to “selling” ideas and vision to investors, employees, communities and fellow executives.
Sales Skills
- Developing a personal sales strategy (Sales SWOT analysis)
- Understanding the sales process
- Use of strategic questions to develop trust and value
- Qualifying prospective business
- Gaining access to the C Level Suite
- Selling methodologies used with executives
- Developing and maintaining long term relationships
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