EXECUTIVE EDUCATION

PROFESSIONAL BRAND: MAKING AN EFFECTIVE FIRST IMPRESSION
WITH MITCH MCCASLAND

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Description: Today’s most respected business leaders recognize the power of having a clearly defined professional brand. A well-defined brand can convey a sense of trust, authority and leadership to your colleagues, peers and employees by using archetypal patterns that have existed for centuries.

Are you a Hero or a Creator? Maybe you’re more of an Explorer or perhaps a Sage? By understanding your primary professional brand, you can tap into a greater source of professional power and credibility. 

Objectives:

• Learn the twelve types of professional brands
• See how to identify your primary leadership archetype
• Get examples of leaders and brands who share your professional style
• Discover ways to avoid common professional pitfalls
• Learn techniques for enhancing the power of your professional brand