EXECUTIVE EDUCATION

Marketing for Marketing Professionals

Creating the Market-Driven Organization

Improve your marketing skills by focusing on the development of proven plans and strategies that lead to more successful marketing programs. In this powerful two-day seminar you'll examine and analyze successful strategies used by large and small organizations, consumer and industrial companies, profit and non-profit groups, and product and service organizations.

The seminar discusses ways of developing a market-driven orientation within the organization, establishing and maintaining long-term customer relationships, and delivering customer service and value. An in-depth discussion of the marketing planning process is also provided. In addition, you will explore future marketing challenges.

Key Topics Covered in this Program

• Marketing Coordinators, Managers, Directors, and Vice Presidents
• Marketing Research Managers, Analysts, and Specialists
• Project Managers and Product Development Managers
• Sales Representatives, Managers, Directors, and Vice Presidents
• Business Development Managers and Directors
• Business Owners
• Senior-level Executives
• Anyone seeking to improve or refresh their marketing skills

Key Benefits

• Learn the difference between marketing and selling
• Establish marketing objectives
• Choose the appropriate target markets
• Learn ways to increase customer satisfaction
• Learn the role of marketing research and its use with focus groups and quantitative methods

Program Leaders

Dr. George Belch is a Professor of Marketing and Chair of the Department of Marketing at San Diego State University, where he teaches courses in buyer behavior and marketing planning strategy. He has served as a consultant to numerous companies in areas such as marketing strategy and planning, customer behavior, and marketing research. Dr. Belch and his brother, Dr. Michael Belch, are co-authors of An Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective, the number one textbook in this area. The text is currently used by over 300 universities in the U.S. and internationally.

Dr. Michael Belch is a Professor of Marketing at San Diego State University, where he teaches integrated marketing communications and marketing management. He has authored and co-authored more than 40 articles on advertising, consumer behavior, and international marketing. He has been named Outstanding Marketing Professor six times and has taught seminars in France, Spain, China, Argentina, Columbia, Chile, and Slovenia.  He has consulted for a number of Fortune 500 companies.