Business managers consider Integrated Marketing Communications, or IMC, to be the most important new concept in marketing. In this two-day seminar, you’ll find out how you can integrate all of your promotional-mix tools into a complete promotional package. You also will analyze successful Integrated Marketing Communications strategies that have been used by consumer and business-to-business companies.
You’ll attend this two-day program from 8:30 a.m. to 4:30 p.m. Please arrive by 8:15 a.m. on the first day to check in. You’ll meet at the SMU Cox School of Business.
