EXECUTIVE EDUCATION

Strategy - Compete on the Leading Edge Learning Objectives:

• Isolate the economic, technological, and customer-driven forces that are redefining corporate and business strategy,
• Understand the deep interrelationship between firm strategy and industry evolution,
• Examine the payoffs and pitfalls of different firm strategies, including product line expansion and diversification,
• Determine what exactly are a firm's "core competencies" and what the firm should do to enhance its sources of competitive advantage, and
• Integrate financial, marketing, and organizational perspectives into a total view of organizational strategy.

Suggested Readings:

• Robert Kaplan, and David P. Norton. The Strategy-Focused Organization. Boston, MA: Harvard Business School Press, 2001.
• Rosabeth Moss Kanter. e-Volve! Succeeding in the Digital Culture of Tomorrow. Boston, MA: Harvard Business School Press, 2001.
• Clayton Christensen. The Innovator's Dilemma. New York: Harper Business, 1997.
• Gary Hamel and C. K. Prahalad. Competing for the Future. Boston, MA: Harvard Business School Press, 1994

Also see: Robert A. Pitts and David Lei. Strategic Management: Building and Sustaining Competitive Advantage. Fourth Edition. Cincinnati, OH: West Publishing, Thomson Learning, 2006.