EXECUTIVE EDUCATION

In a knowledge-intensive economy, the ability of a company to compete effectively depends increasingly upon its ability to exploit its available knowledge resources. This requires very effective methods to organize the flood of data that flows into the organization from both operations and the business environment, and smart analytics to decipher the data and extract valuable insights from it. The collection of data management, modeling and analytical methods needed to achieve these goals are collectively known as “business intelligence” (BI).

While many of the tools and techniques of business intelligence have been available for years to technical experts and computer scientists, new software packages from leading firms such as Microsoft, SAS Institute and IBM have made them accessible to key end-users such as managers, business analysts and management consultants.