EXECUTIVE EDUCATION

Norman E. Brinker Institute for Hospitality and Restaurant Management

What You’ll Learn  |  Who Should Attend  |  Board Members 

Program Date: 

Location: James M. Collins Executive Education Center (Dallas, TX)
Program Fees:
$3,145 for Individual; Team discount of 10% for 3 or more if applications are submitted together

POTENTIAL COMPETENCY DEVELOPMENT AREAS

Financial Acumen

  • Make decisions based on financial measures of health and efficiency
  • Plan for growth using forecasting techniques and innovative, contemporary funding tools
  • Understand and comply with new internal control obligations
  • Minimize risk in raising capital
  • Manage risk in project financing
  • Understand real estate decisions and transactions
 Organizational Effectiveness
  • Effectively communicate vision, strategic direction, and implementation plans
  • Embrace change and lead effective organization change initiatives
  • Lead and work effectively in teams across functions and business units
  • Craft and align organization culture
  • Foster innovative thinking throughout the organization
  • Operate within public policy and regulatory frameworks, i.e. minimum wage, healthcare
 Strategic Human Resources Management
  • Develop and motivate talent
  • Conduct effective performance coaching
  • Align reward systems with performance expectations
  • Operate within a diverse work environment and develop talent from diverse sources
  • Understand unionization and conduct positive employee relations
Operational Effectiveness
  • Organize efficient flows of knowledge and material
  • Optimize supply chain relationships
  • Coordinate multi-unit operations
  • Acquire business intelligence
  • Integrate technology and customer service operations
  • Use technology and data for operational efficiency
Customer Focus
  • Understand consumer decision-making
  • Leverage existing customer base and workforce/customer synergies
  • Deliver service quality
  • Develop and protect a brand
  • Attract new customer groups
 Personal Effectiveness
  • Cultivate business relationships
  • Understand the relationship between public policy and business results
  • Participate in the political and regulatory processes at local and national levels
  • Think creatively and entrepreneurially to see and develop new opportunities
  • Negotiate effectively
  • Maximize performance through health and nutrition
 Strategic Thinking
  • Understand the fundamentals of global competition
  • Understand the competitive landscape of the hospitality industry
  • Operate at multi-unit and corporate levels
  • Create and execute actionable strategic plans
  • Understand core competencies and competitive advantages
Collaboration and Alliances
  • Identify the best strategic fits
  • Understand the deal structures and valuations that create the most effective combinations
  • Promote post-merger integration

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Director of the Brinker Institute
David VonZurmuehlen
214.768.3549
vonz@cox.smu.edu
www.brinkerinstitute.com

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