EXECUTIVE EDUCATION

Norman E. Brinker Institute for Hospitality and Restaurant Management

What You’ll Learn  |  Who Should Attend  |  Board Members 

Program Date: 

• April 21 – 24, 2008 - On-Line Application

Location: James M. Collins Executive Education Center (Dallas, TX)
Program Fees: $3,145 for Individual; Team discount of 10% for 3 or more if applications are submitted together

POTENTIAL COMPETENCY DEVELOPMENT AREAS

Financial Acumen

• Make decisions based on financial measures of health and efficiency
• Plan for growth using forecasting techniques and innovative, contemporary funding tools
• Understand and comply with new internal control obligations
• Minimize risk in raising capital
• Manage risk in project financing
• Understand real estate decisions and transactions

• Effectively communicate vision, strategic direction, and implementation plans
• Embrace change and lead effective organization change initiatives
• Lead and work effectively in teams across functions and business units
• Craft and align organization culture
• Foster innovative thinking throughout the organization
• Operate within public policy and regulatory frameworks, i.e. minimum wage, healthcare

• Develop and motivate talent
• Conduct effective performance coaching
• Align reward systems with performance expectations
• Operate within a diverse work environment and develop talent from diverse sources
• Understand unionization and conduct positive employee relations

• Organize efficient flows of knowledge and material
• Optimize supply chain relationships
• Coordinate multi-unit operations
• Acquire business intelligence
• Integrate technology and customer service operations
• Use technology and data for operational efficiency

• Understand consumer decision-making
• Leverage existing customer base and workforce/customer synergies
• Deliver service quality
• Develop and protect a brand
• Attract new customer groups

• Cultivate business relationships
• Understand the relationship between public policy and business results
• Participate in the political and regulatory processes at local and national levels
• Think creatively and entrepreneurially to see and develop new opportunities
• Negotiate effectively
• Maximize performance through health and nutrition

• Understand the fundamentals of global competition
• Understand the competitive landscape of the hospitality industry
• Operate at multi-unit and corporate levels
• Create and execute actionable strategic plans
• Understand core competencies and competitive advantages

• Identify the best strategic fits
• Understand the deal structures and valuations that create the most effective combinations
• Promote post-merger integration

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Director of the Brinker Institute
David VonZurmuehlen
214.768.3549
vonz@cox.smu.edu
www.brinkerinstitute.com