EXECUTIVE EDUCATION

Corporate Entrepreneurship - Entrepreneurship Inside the Corporation: Turning Ideas Into Strategic Opportunities

Dates:  May 22 - 23, 2007 On-Line Application

Program Fees and Material: $750.00 for an individual participant. The enrollment fee includes tuition, course binder, handout materials.

Time and Locations: The seminar runs from 8:30 a.m. to 4:30 p.m. on May 22 and from 8:30 a.m. to 12:00 p.m. on May 23. Please arrive by 8:15 a.m. on the first day to check in. The course will be held in the Cox School of Business complex on the SMU Campus in Legacy, Plano, Texas.

Who Should Attend

• Senior managers who want to create a more entrepreneurial culture in their organization and grow their enterprise through entrepreneurial initiatives
• Executives desiring to start a new venture inside their corporation
• SBU managers
• R&D/Business development directors
• Corporate new ventures professionals
• M&A/private equity professionals desiring organic growth in their investments
• Chief executive officers

Key Topics

• The Heart of Entrepreneurship
  - Concepts behind the entrepreneurial process
  - How entrepreneurship and corporate entrepreneurship differ
  - The basic challenges of starting a new business inside the corporation
  
  
• Sustaining Corporate Entrepreneurship
  - Evolving structures for new ventures
  - Management systems that facilitate entrepreneurship
  - Creating a culture of entrepreneurship
  
  
• Models and Frameworks for Assessing Entrepreneurship Within A Company
  - The Entrepreneurial Grid
  - The CPS Framework for Entrepreneurship
  - How big companies keep the entrepreneurial spirit alive
  
  
• The Role of the Entrepreneur in New Venture Development
  - Learn how to champion the new concept
  - The role of the sponsor
  - Recognize the company’s limitations and your overall window of opportunity
  
  
• Innovation – Moving Beyond the First Concept
  - The Innovation Scale
  - Understand the challenges in managing innovation
  - Appropriate product development
  
  
• The Entrepreneurial Action Plan
  - Assessing the level of entrepreneurship within your company
  - Developing a new business concept for your company
  - Creating a plan of action with specific steps and timeline for implementation

Benefits of Attending
- Learn how entrepreneurship can be an engine for revenue growth
- Learn how to more effectively initiate and carry through entrepreneurial ventures inside your company
- Gain the ability to assess the level at which your company encourages entrepreneurship
- Learn to manage the challenges in balancing corporate administration with corporate entrepreneurship
- Develop the appropriate entrepreneurial culture for your company 
- Develop an action plan for you and your company

Instructor
Simon Mak Associate Director, Caruth Institute for Entrepreneurship, SMU
Mr. Mak teaches Corporate Entrepreneurship in the MBA program and is a guest lecturer in corporate entrepreneurship in the Executive MBA program. He has worked for large corporations and venture-backed startups.