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EXECUTIVE EDUCATION
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Turning information into action
“Unlike adolescents who learn by mastering facts and digesting information, adults concentrate on applying facts and turning information into action,” according to University of Michigan professor Dave Ulrich. “Adults have already developed cognitive foundations through life experiences, and they’re interested in learning how new ideas will help them get what they want rather than accumulating more knowledge.”
Professor Ulrich’s key attributes to adult learning.
- New ideas based on business reality. When you understand why you should learn, you more readily accept what you should learn.
- Information via multiple channels. Individuals learn through multiple learning styles like reading, listening, observing, watching videos, analyzing case studies or live cases, role-playing, discussion, and so forth.
- Program grounded in personal reality. People develop when they recognize their strengths and weaknesses and make realistic plans for personal improvement.
- Earn and build respect. Adults learn best from those they respect, such as faculty with real-world experience.
- Friendly learning environment. People commit to action when they draw their own conclusions from the material presented.
*Source: Dave Ulrich and Wayne Brockbank, The HR Value Proposition, Harvard Business School Press, 2005.
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