EXECUTIVE EDUCATION

Brand You™: Inspired Performance Workshop
A Breakthrough Approach

  • Date: March 31, 2008
  • Fees: $399 per person
  • Location: James M. Collins Executive Education Center (Dallas, TX)
  • Registration: On-Line Application
  • Contact us:  David VonZurmuehlen
                                 214.768.3549
                                 vonz@cox.smu.edu

    How can organizations and employees survive and thrive in a landscape of changing rules and unprecedented challenges? It’s a two sided dilemma:

    Organizations want to:
        * Build and grow their brand
        * Inspire extraordinary performance
        * Unleash the true potential of their workforce
        * Develop and retain talent in an all out talent war

    Employees want to:
        * Learn, grow, and stretch their skills
        * Do meaningful work
        * Make a difference
        * Find unique expression within organizational boundaries

    Brand You™: Inspired Performance tackles this two-sided dilemma thanks to branding and its application to the employee, the contractor, the entrepreneur — white collar workers everywhere. Our cutting-edge workshop offers a framework and guidance system for facing these challenges effectively. In Brand You™: Inspired Performance, tompeters!company leads participants on a journey toward inspired performance and unmistakable added value as linked to the organizational brand.

    Designed by tompeters!company, Brand You™: Inspired Performance presents the branding buzz in a fun but full day format. Brand You™: Inspired Performance features a mix of engaging education, thought-provoking exercises, revealing assessments, compelling case studies, and more. Participants are led on an exciting, self-discovery quest incorporating video, audio, and the internet. Exclusive footage of Tom Peters at his best is integrated throughout. Brand You™: Inspired Performance is truly unlike any other training program available today.

    Inspired Results
    Participants in Brand You™: Inspired Performance will:

        * Understand the importance of doing work that matters and work worth paying for
        * Better understand their organization’s brand
        * Learn how to create greater distinction for themselves, their projects, and their organizations
        * Progress toward building a brand through assessments, individual and group exercises, and real-
           world modeling
        * Begin construction on personal project portfolios for brand building
        * Design a personal brand strategy to deliver inspired performance and added value through every       
          assignment
        * Learn how to successfully communicate their brand, inside and outside of the organization
        * Develop a brand promise that supports their organization’s brand promise that is, at the same time,
          personally satisfying

    Benefits to the organization:

        * Build a stronger organizational brand inside and outside
        * Offer employees a path to distinction, a chance to make a difference, and an ability to ignite their 
           passions at work
        * Win the talent wars and increase employee retention possibilities
        * Foster inspired performance and encourage extraordinary results
        * Accomplish organizational strategic initiatives more readily
        * Create internal champions of transformation
        * Enhance client relationships with branding’s client-centric approach

    Who Should Attend?

    Everyone! From recent graduates, to executives, to professionals, to support staff.

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