GRADUATE MARKETING CERTIFICATE PROGRAM
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GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU COX SCHOOL OF BUSINESS
SMU in Plano
1ST TRIMESTER 2010
TEXT: Marketing Management by Philip Kotler and Kevin Keller
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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January 14
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Dr. Marci Armstrong
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Marketing to Win in a
Challenging Economy
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January 21
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Dr. Richard Briesch
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Marketing Segmentation &
Product Positioning
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January 28
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Dr. Tassu Shervani
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Global Marketing Strategy
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February 4
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Dr. Dan Howard
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Consumer Decision Making
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February 11
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Ms. Judy Foxman
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Brand Equity
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February 18
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Dr. Marci Armstrong
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Customer Satisfaction,
Retention and Loyalty
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February 25
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Mr. James Kindley
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Marketing Led Innovation
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GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
SMU in Plano
2nd TRIMESTER 2010
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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March 4
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Dr. Robert Britton and
Dr. Dan Howard
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Delivering Service Quality:
A Study of American Airlines
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March 11
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Dr. Glenn Voss
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The Practice of Pricing
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March 18
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Mr. John Keehler
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Internet Marketing and Social Media
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March 23
Wednesday
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Mr. Dennis Grindle
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Managing Your Career
(optional session)
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March 25
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Mr. David Hall
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Integrated Marketing/Advertising
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April 1
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Dr. Richard Briesch
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Integrated Marketing/Sales
Promotion/Event Marketing
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April 8
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Dr. Zannie Voss
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Non-Profit Marketing
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April 15
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Mr. James Kindley
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Capstone Case Study**
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**Everyone will read the case for the April 15 class with Mr. Kindley.
For those who are taking the program for a grade, you will turn in
a case analysis before class on the 15th.
GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
SMU in Plano
3rd TRIMESTER 2010
PharmaSim Computer Simulation
** Please read the PharmaSim Case thoroughly before class
on April 22 for the team simulation.
Each team will turn in a case write-up on June 3.
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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April 22
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Dr. Edward Fox
Mr. Chip Besio
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Introduction to
PharmaSim**
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April 29
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Dr. Edward Fox
Mr. Chip Besio
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Product Management & Competitive Strategy
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May 6
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Dr. Edward Fox
Mr. Chip Besio
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Group Decision Making
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May 13
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Dr. Edward Fox
Mr. Chip Besio
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Consumer-Focused Decisions
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May 20
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Dr. Edward Fox
Mr. Chip Besio
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Channel &
Distribution Strategy
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May 27
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Dr. Edward Fox
Mr. Chip Besio
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Discussion of
PharmaSim
Write-up
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June 3
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Dr. Edward Fox
Mr. Chip Besio
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PharmaSim Panel
Discussion
& Wrap-up
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Friday, June 4
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Graduation Ceremony
Congratulations! |
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