GRADUATE MARKETING CERTIFICATE PROGRAM

Who Should Attend

This program is ideal for individuals interested in updating their knowledge, and provides the tools necessary to remain marketable in an ever-changing business world. The program also is valuable to companies considering a corporate reorganization or regrouping of departments. It can be used to move a group of people with diverse skills and experiences in the same direction, creating a common knowledge base for a department or an organization.

One company recently enrolled 10 participants in the GMCP, using the program to create a more strategic mindset for their newly centralized marketing function. The company wanted to give employees with creative marketing backgrounds a strategic point of view, while also offering seasoned professionals a fresh approach to marketing. The common knowledge base acquired through Cox's GMCP helped the group of employees to develop cohesive marketing plans and create a new strategic vision for the company.