GRADUATE MARKETING CERTIFICATE PROGRAM

Program Highlights

Cox's GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing. The program is ideal for individuals interested in updating their knowledge, and provides the tools necessary to remain marketable in an ever-changing business world. The program also is valuable to companies considering a corporate reorganization or regrouping of departments. It can be used to move a group of people with diverse skills and experiences in the same direction, creating a common knowledge base for a department or an organization.

One company recently enrolled 10 participants in the GMCP, using the program to create a more strategic mindset for their newly centralized marketing function. The company wanted to give employees with creative marketing backgrounds a strategic point of view, while also offering seasoned professionals a fresh approach to marketing. The common knowledge base acquired through Cox's GMCP helped the group of employees to develop cohesive marketing plans and create a new strategic vision for the company.